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Sr. Specialist Campaign and Promotions

SR SPECIALIST DIGITAL CAMPAIGN & PROMOTIONS

Area: Digital / eCommerce

Location: Colombia

Level: Entry level

Employment type: Full-time

ROLE PURPOSE

Support the reliable execution and continuous improvement of digital commerce campaigns, promotions, content and operational workflows across Latin America. The role combines hands-on eCommerce support with data analysis, process documentation and practical use of approved AI and automation tools. It is designed for an early-career professional who learns digital tools quickly, enjoys solving operational problems and wants to grow into broader digital commerce, analytics or automation responsibilities.

What success looks like

Campaigns, promotions and content updates are delivered accurately, on time and with clear validation.

Operational issues are identified early, documented clearly and escalated to the right support teams.

Recurring manual work is simplified through templates, approved AI tools, lightweight automation and better ways of working.

Campaign and voucher performance is tracked consistently, with clear insights and improvement opportunities shared with the team.

Knowledge is documented so processes are easier to learn, repeat and scale across markets.

Key responsibilities

Campaign, promotion and content execution

Support the setup, scheduling, quality assurance and launch of digital campaigns and promotions across website and app experiences.

Complete content and page updates, including homepage, campaign pages, category and product-listing pages, promotional callouts, help content and checkout-related content.

Assist with voucher and promotion configurations, validation and first-line support across LAM webstores.

Coordinate timelines, inputs and approvals with campaign, content, market, consumer experience, operations and general support teams.

Follow launch checklists, test configurations and confirm that changes meet the business brief before and after go-live.

Data, reporting and insight support

Maintain campaign, promotion, voucher and workload trackers with accurate and timely information.

Use Excel and available analytics or visualization tools to identify trends, exceptions, recurring issues and optimization opportunities.

Monitor relevant funnel, engagement, campaign and consumer-experience indicators, flagging unusual results or operational risks.

Prepare clear summaries and simple visualizations that help the team make fact-based decisions.

AI-enabled productivity and automation

Use approved generative AI and productivity tools to accelerate research, first drafts, documentation, summaries, quality checks and routine analysis.

Identify repetitive tasks and suggest practical automation opportunities before adding unnecessary complexity.

Help build and test simple templates,



workflows, prompts, dashboards or low-code/no-code automations with guidance from experienced team members.

Validate AI-assisted outputs, protect confidential information and follow company requirements for security, data protection and responsible AI use.

Share effective prompts, examples and lessons learned so the team can adopt better AI-enabled ways of working.

Process improvement, documentation and support

Document current processes, work instructions, checklists, known issues and support handovers in clear business language.

Support user acceptance testing and rollout of new campaign, promotion, content or automation capabilities.

Log, troubleshoot and monitor incidents, providing complete information to technical or platform-support teams.

Collect feedback from users and markets, and help translate it into clear improvement requirements.

Contribute to team routines, knowledge-sharing sessions and continuous-improvement actions.

Candidate profile

Must-have capabilities

Curiosity and learning agility: able to learn new tools and processes quickly.

Active and thoughtful user of AI tools for productivity, research, analysis or automation.

Growth mindset, openness to feedback and willingness to experiment responsibly.

Strong attention to detail, organization and follow-through.

Analytical problem-solving and comfort working with data.

Clear written and verbal communication in English and Spanish.

Collaborative approach and confidence asking questions when requirements are unclear.

Trainable or preferred experience

Internship, academic project or up to 1-2 years of relevant experience in eCommerce, digital marketing, operations, analytics, technology or project support.

Excel skills such as formulas, pivot tables and charts.

Exposure to Power BI, Tableau, Looker, web analytics or similar tools.

Basic familiarity with low-code/no-code automation, SQL, Python, APIs or workflow tools.

Experience supporting websites, apps, campaigns, promotions, content management or digital projects.

Portuguese is a plus, but not required.

Education and experience

University degree completed or in progress in Business, Marketing, Digital, Economics, Engineering, Data, Technology, Communications or a related field, or equivalent practical experience.

This is an early-career role. Demonstrated skills through internships, academic work, freelance projects, volunteering or personal projects are relevant and welcome.

Deep expertise in specific eCommerce platforms, coding languages or analytics tools is not required at entry. The ability and motivation to learn are essential.

Key relationships

Campaigns and Promotions, Digital Activation and Consumer Experience teams

Regional and local Digital / eCommerce market teams

Analytics, SEO,



CRM, Product Data, Digital Visual Merchandising and Operations teams

Technology, platform-support, global product and automation partners

External service providers, when required

Success measures

Execution quality: Accuracy and on-time completion of assigned campaign, promotion and content tasks; effective use of checklists and validations.

Operational reliability: Quality of issue logging, follow-up, escalation and closure; reduction in avoidable rework.

AI and automation adoption: Responsible use of approved AI tools; practical improvements to recurring work; reusable prompts, templates or simple automations.

Insights and reporting: Timeliness and accuracy of trackers and reports; usefulness of identified trends, exceptions and opportunities.

Learning and collaboration: Progress in tool proficiency, quality of documentation, responsiveness to feedback and contribution to team knowledge sharing.

Why this role is attractive

Build hands-on experience across campaigns, promotions, content, analytics and consumer experience in a regional digital commerce environment.

Learn from specialists across business, technology, data and operations while contributing from day one.

Develop practical AI and automation capability with real business use cases, appropriate guidance and responsible-use guardrails.

Create a foundation for future growth into digital commerce operations, campaign optimization, analytics, product, project management or automation roles.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

- Culture Starts With People, It Starts With You -

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: Sr. Specialist Campaign and Promotions

TEAM: Digital

Location: Bogota

State: Dist

Country/Region: CO

Contract Type: Full time

Number: 550388

Date: Oct 5, 2026

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THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. © 2026 adidas. All Rights Reserved.

📌 Sr. Specialist Campaign and Promotions (Bogotá)
🏢 Adidas
📍 Bogotá