SENIOR MANAGER DIGITAL COMMERCE INNOVATIONArea: Digital / eCommerceDirect Reporting Line: Senior Director Digital Commerce InnovationLocation: Latin AmericaGSMS Grade: M3Number of Personnel Managed: To be confirmedPurpose & Overall Relevance for the OrganizationAt adidas, we have a very clear mission: "to be the best sports brand in the world"; and a very passionate purpose: "Through sport, we have the power to change lives." These guiding principles shape how we operate as a company, how we collaborate with our partners, how we create our products, and how we connect with our consumers. Our values represent essential behaviors, reflecting a winning mindset we strive to see in every team member.The Senior Manager Digital Commerce Innovation shapes, enhances, and accelerates new and existing digital business models across Latin America, including social commerce, WhatsApp sales, agentic commerce, conversational commerce, and other future commerce opportunities. The role translates consumer needs, market trends, and business opportunities into clear strategies, commercial models, and execution plans that can be delivered cross-functionally.The role requires strong business acumen, P&L; understanding, consumer-first thinking, and project leadership to define business models across product, pricing, promotion, and placement while balancing consumer impact, operational feasibility, technical complexity, and speed to market.Key ResponsibilitiesBusiness Model Strategy & Innovation- Define the strategic roadmap for new digital commerce business models in Latin America,



prioritizing opportunities based on consumer relevance, revenue potential, scalability, and business impact.- Design clear business models across product, pricing, promotion, placement, operational requirements, success KPIs.- Build business cases with P&L; logic, investment needs, expected impact, risks, dependencies, and recommendations for decision-making.- Leverage data, AI, and automation (algorithmic targeting, recommendation engines, AI-driven personalization) to scale business models,

Skills and Leadership AbilitiesRole-specific knowledge and skills- Experience in digital commerce, eCommerce, marketplace, social commerce, omnichannel, business model innovation, commercial strategy, or related digital/business functions.- Strong understanding of P&L; management, commercial KPIs, business case development, and the 4Ps of business model design.- Strong consumer-first mindset, with ability to design frictionless omnichannel experiences and translate insights into business action.- Proven project management capability, including roadmap planning, stakeholder alignment, prioritization, timeline ownership,



and execution follow-up.- Ability to brief business requirements clearly to technical teams and mediate trade-offs between consumer value, complexity, cost, and speed.- Strong presentation and storytelling skills, with ability to simplify complex concepts for senior leaders, technical teams, and operational audiences.- Structured, curious, collaborative, and comfortable working in a fast-moving regional environment with local, regional, and integral stakeholders.Leadership expectations: This role is expected to connect strategy with execution, influence cross-functional teams, manage complex initiatives, and translate emerging business opportunities into scalable digital commerce models that strengthen consumer experience and business performance across adidas Latin America. In doing so, the role embodies the adidas leadership framework by driving business excellence, empowering and developing teams, fostering innovation, and delivering sustainable results through collaboration, accountability, and continuous growth.Requisite Education and Experience / Minimum Qualifications- University degree in Business Administration, Marketing, Digital, Engineering, Economics, or related fields.- Relevant experience in digital commerce, eCommerce, marketplace, social commerce, omnichannel, business model innovation, commercial strategy, or related digital/business functions.- Advanced English required to collaborate with integral stakeholders; Spanish and/or Portuguese is a plus.#J-*****-Ljbffr

? Senior Manager Digital Commerce Innovation (Bogotá)
? Joinimagine
? Bogotá

📌 Senior Manager Digital Commerce Innovation (Bogotá)
🏢 Empresa reconocida
📍 Bogotá