About The Lisinski Law Firm
Since 2020, Lisinski Law Firm has served as a dedicated humanitarian immigration practice committed to providing meaningful support to individuals and families seeking safety, stability, and a path forward. We frequently stand with clients who have been turned away elsewhere, offering both advocacy and care. Joining our Firm means becoming part of a team devoted to keeping families together and “Changing as Many Lives as Possible.”

About The Role
The Performance Marketing Specialist drives measurable growth by executing and optimizing paid media campaigns across key digital platforms. This role leverages performance data to maximize lead generation and conversion through strategic paid advertising on channels such as Google, YouTube, Facebook, Instagram, and beyond.

Your Key Contributions
• Execute and optimize paid campaigns across various digital advertising platforms (Google, YouTube, Facebook, Instagram, LinkedIn, etc.) to drive leads, conversions, and brand growth.
• Drive the development of high-performing ad concepts in partnership with leadership,



using performance data to inform feedback and improvements.
• Lead campaign pacing, budget management, and daily performance oversight to meet established goals.
• Measure and communicate performance across key performance indicators including ROAS, CTR, CPC, CPA, and total conversions
• Evaluate audience behavior, search trends, and platform insights to continuously refine targeting and performance.
• Optimize campaigns based on data insights, testing strategy, and performance trends.
• Deliver actionable insights to marketing and creative teams to enhance campaign and content performance.
• Perform competitor and market analysis to uncover optimization and growth opportunities.
• Explore and test emerging channels, formats, and campaign opportunities to scale lead generation.
• Stay current on various social media platforms including Google Ads, YouTube, Instagram, Facebook, and broa

📌 Performance Marketing Specialist (Bogotá)
🏢 Lisinski Law Firm
📍 Bogotá