Company description

Publicis Integral Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

Actively participate in the daily execution of planning, activation, post-analysis, and conciliation tasks of advertising campaigns in different media for high-profile clients of the Agency.

Support the Agency's operation in an efficient, timely, organized, and error-free manner, thanks to the experience that also allows him to propose optimizations to the process of which he is a part and collaborate with the training of new team members.

Responsibilities

- Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible.
- Working closely with clients to understand their needs, desires, and objectives and then determine which media channels best fit specific campaigns.




- Assessing the impact and suitability of different media types used to target specific markets based on their client's needs and goals.
- Developing various options for media plans based on the client's objectives.
- Analyzing the client's post-campaign results and recommending refinements.
- Interacting with internal and external partners to evaluate, implement, and maintain a media plan.
- Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, Internet, outdoor posters and digital billboards.
- Creating or recommending specific media strategies to attract and retain customers, increase the client's brand recognition, maintain, and increase customer satisfaction and loyalty.

Qualifications

- C1 English Language Level
- Bachelor's Degree in Media/advertising, Finance Economic or Business related.
- +3 years of experience in Paid Media (Must).
- Good understanding of planning campaigns across the various mechanisms, channels and buying models.
- Strong written and verbal communication skills.
- Articulation and negotiation skills.
- Process orientation and the ability to define and set up processes.

Tools:

- Microsoft Excel: Intermediate (Must)
- Google Campaign Manager: Basic
- Data Studio: Basic
- Media Tools: Basic
- PowerPoint: Basic
- Tardiis: Basic

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📌 Media Planning Senior Analyst (Bogotá)
🏢 Publicis Groupe Holdings
📍 Bogotá