We're looking for a Facebook/Meta Ads Specialist to plan, launch, and optimize paid social campaigns across Facebook and Instagram for a portfolio of clients. This is a hands-on execution role for someone who lives inside Meta Ads Manager, knows how to read performance data, and can translate results into clear decisions that improve campaign outcomes.
You will own campaign setup, audience targeting, creative testing, budget management, and reporting. If you have a strong track record running Meta campaigns that drive real results and can move quickly between multiple client accounts without losing quality, this role is a strong fit.
Why You'll Want to Join
- You will be paid in USD (bi-monthly: every 15th and 30th)
- Paid Time Off in accordance with company policy
- Observance of Holidays per company guidelines
- 100% remote setup so you can work wherever you're most productive
- Work across a diverse portfolio of client accounts with real performance ownership
- Fast feedback loops and a team that values execution over process

What You'll Work On
Campaign Strategy and Setup




- Build and launch Meta ad campaigns across Facebook and Instagram aligned to client goals
- Define campaign objectives, budget allocation, and bidding strategies
- Set up and organize campaigns, ad sets, and ad creative using best-practice account structures
- Develop audience targeting strategies using custom audiences, lookalikes, interest targeting, and retargeting

Creative Testing and Optimization
- Collaborate with creative teams to brief, test, and iterate on ad creative including static images, carousels, and video
- Run structured A/B tests across copy, creative, audiences, and placements
- Identify top-performing creative and scale what works while cutting what does not
- Stay current on Meta best practices, algorithm updates, and platform changes

Performance Analysis and Reporting
- Monitor campaign performance daily and make data-driven optimizations to improve ROAS, CPA, CPL, an

📌 Facebook/Meta Ads Specialist (Colombia)
🏢 Overseas
📍 Colombia