About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

As part of the General Operations Centre (GOC), you will partner with client and regional teams across the United States, Europe, and Asia to elevate the operational quality of media execution and strengthen WPP Media’s position as a trusted strategic marketing and activation partner. We are looking for a Director, Activation Lead who will:





• Partner with senior client and agency leads to translate overarching communications strategies into flawless, multi-channel media activation and execution plans.

• Own the activation foundation of client plans, from channel architecture, taxonomy, and technology setup through briefing, campaign launch, real-time optimization, QA governance, and post-campaign performance assessment.

• Translate strategic target definitions, consumer journeys, and media plans into actionable operational guidelines, bidding strategies, and high-performing channel execution.

• Define and raise the standard of operational excellence by applying global best practices, ad tech innovations, automation tools, and rigorous quality control frameworks across accounts.

• Build credible relationships with key client, agency, ad tech, and platform stakeholders, representing Activation in integrated agency initiatives and collaborative working sessions.

• Ensure strategic intent remains

📌 Director Activation Lead, GOC (Bogotá)
🏢 WPP Media
📍 Bogotá