Position Overview:
Horatio is looking for a driven, resourceful, and strategic Business Development Representative (BDR) with a strong hunter mentality to help grow our outbound sales pipeline. Reporting directly to the Senior Business Development Manager, you’ll play a key role in building our outbound sales motion through strategic account research, personalized prospecting, and effective opportunity qualification.
Key Responsibilities:
• Strategic Account Research: Identify and prioritize high-potential accounts aligned with Horatio’s idóneo customer profile (ICP). Research company operations, growth initiatives, business challenges, and key decision-makers to uncover opportunities.
• Outbound Prospecting: Execute targeted, multichannel outreach through cold calling, email, and LinkedIn. Develop personalized messaging that connects business challenges with Horatio’s value proposition.
• Opportunity Identification: Leverage buying signals, hiring trends, company news, and market intelligence to identify timely opportunities and develop relevant outreach strategies.




• Lead Qualification: Conduct meaningful conversations to understand prospect needs, assess fit, and generate qualified sales opportunities.
• Pipeline Management: Maintain accurate prospect and activity records in HubSpot, manage follow-ups, and consistently work toward qualified meeting pipeline generation targets.
• Collaboration and Optimization: Partner with Sales and Marketing to refine targeting, messaging, and outreach strategies. Continuously test new approaches and share insights to improve results.

Required Skills/Abilities:
• Advanced, near-native English proficiency.
• Excellent communication and interpersonal skills.
• Strong organizational and time management abilities.
• Proficiency in CRM software. Experience with CRM, prospecting and engagement tools; HubSpot is preferred.
• Results-driven with a passion for exceeding targets and goals.

Education and Experience:
• Experience: Proven e

📌 Business Development Specialist (Bogotá)
🏢 Hire Horatio CX
📍 Bogotá