About Kavren TechnologiesKavren Technologies is a U.S.-based company that builds and operates a portfolio of businesses across healthcare, technology, real estate, and other digital categories.

Our in-house marketing team supports multiple brands, with active acquisition campaigns across Meta, Google, YouTube, TikTok, and other digital channels.

About the RoleWe are looking for a Marketing Operations & Analytics Specialist to own the measurement infrastructure behind our marketing operation.

You will be responsible for GA4, Google Tag Manager, conversion tracking, UTMs, CRM integrations, attribution, and the reporting systems our marketing team relies on to make decisions.

This is not primarily a media buying role. Our media buyers own campaign execution and optimization. Your job is to make sure we can accurately measure what happens from the first click through lead generation and, where possible, final conversion.

You will be the person the team turns to when the numbers do not match, a conversion stops firing, attribution looks wrong, or we need to understand where our customers are actually coming from.

This is a new function at Kavren Technologies, so you will have significant ownership over how our marketing measurement infrastructure is built.

Key Responsibilities

- GA4 and Google Tag Manager: Own implementation and maintenance across our portfolio, including events, conversions, triggers, variables, and data-layer requirements.
- Conversion tracking: Build, audit, troubleshoot, and maintain conversion tracking across Meta, Google, TikTok, and other advertising platforms.
- UTM governance: Establish and enforce a consistent UTM taxonomy across brands, channels, campaigns, and creative so acquisition data remains clean and usable.
- CRM integration: Maintain the connection between advertising platforms, websites, and our CRM systems, including GoHighLevel and Nexuite, so leads can be tracked through the funnel.
- End-to-end measurement: Build visibility from traffic source and campaign through lead generation and downstream conversion, allowing the business to understand acquisition costs and channel performance.
- Attribution: Develop and maintain a practical attribution framework that helps us understand where customers originate and how marketing channels contribute to conversion.
- Data quality: Identify discrepancies between platforms, analytics tools,



and CRM data; investigate the cause; and establish processes to prevent recurring issues.
- Reporting infrastructure: Build and maintain a reliable reporting layer that serves as the marketing team's source of truth.
- Marketing analysis: Partner with media buyers and marketing leadership to explain performance changes and distinguish marketing problems from tracking or attribution problems.
- Privacy-conscious measurement: Work with internal teams to ensure marketing tracking is implemented appropriately for healthcare and other privacy-sensitive businesses.
- Weekly reporting: Provide clear weekly reporting on acquisition performance, tracking health, attribution, data quality, outstanding issues, and recommended next actions.

Must Have

- 3+ years of experience in marketing operations, marketing analytics, growth analytics, digital analytics, or performance marketing measurement.
- Hands-on expertise with Google Analytics 4 and Google Tag Manager, including implementing events and conversions, configuring tags and triggers, and working with data-layer requirements.
- Demonstrated experience implementing and troubleshooting conversion tracking for platforms such as Meta Ads and Google Ads.
- Experience connecting websites, advertising platforms, and CRM systems to track leads and conversions across the customer journey.
- Strong understanding of UTMs, attribution, conversion tracking, funnels, and digital marketing measurement.
- Strong understanding of paid media metrics such as CPA, CAC, ROAS, CTR, conversion rate, and lead quality, and how tracking quality affects those metrics.
- Advanced spreadsheet skills in Excel or Google Sheets.
- Strong analytical judgment and the ability to investigate discrepancies, identify root causes, and explain what the data actually means.
- Native Spanish and sufficient professional English to work with technical documentation, platforms, and an English-speaking team.
- Full availability during U.S.

Eastern

Time business hours

.

Nice to Have

- SQL skills and experience querying marketing or customer data directly.
- Experience with Looker Studio,



Power BI, or another business intelligence and dashboarding platform.
- Experience with server-side or first-party conversion measurement.
- Experience with GoHighLevel, Nexuite, or similar CRM platforms.
- Experience working with healthcare, telehealth, aesthetics, or other regulated industries.
- Familiarity with privacy-conscious measurement practices for healthcare and other sensitive categories.
- Experience supporting multiple brands, websites, or business units simultaneously.
- Experience marketing to the U.S. Hispanic market.
- Experience working closely with paid media teams across Meta, Google, YouTube, and TikTok.

What We Offer

- USD 2,300–3,000 per month, based on experience and paid against invoice.
- Full-time, exclusive independent contractor engagement.
- 100% remote work.
- Significant ownership as the first dedicated hire for this function.
- The opportunity to build our marketing measurement and attribution infrastructure from the ground up.
- Multiple brands, acquisition channels, and active advertising budgets providing meaningful data to work with.
- Direct collaboration with marketing leadership, paid media, engineering, and other growth functions.

How to ApplyPlease submit your resume along with answers to the following two questions. Keep your answers concise—we do not need a cover letter.

1. Measurement ImpactTell us about a marketing account or business where your work improved the team's ability to measure performance.

In no more than three sentences, include:

- The approximate monthly advertising spend or volume you were measuring.
- The measurement or tracking problem you found.
- What changed after you fixed it, including a concrete metric or result where possible.

2. Tracking & Attribution Case StudyDescribe one tracking, CRM integration, or attribution system you personally built or significantly improved.

Please explain

- What was broken or missing.
- What systems were involved.
- What you implemented.
- How you validated that the data was accurate.
- What business or marketing decision became possible because of your work.

- Kavren Technologies is an equal opportunity workplace. We welcome qualified candidates of all backgrounds and do not discriminate based on race, ethnicity, religion, sex, sexual orientation, gender identity, disability, or any other characteristic protected by law.

📌 Marketing Operations & Analytics Specialist (Colombia)
🏢 Kavren Technologies
📍 Colombia