Job Title: Director of Marketing Location: Remote (EST Work Hours) Job Type: Full-Time About Ride the Wave Ride The Wave is a fast-growing organic lead generation company helping businesses drive sales through targeted advertising in local Facebook groups. In under a year, we've scaled to nearly 100 active clients and continue to expand. We're looking for a seasoned, strategic, and hands-on Director of Marketing to be the /"marketing guru/" of our team.

This role will lead strategy, execution, and innovation across both organic and paid marketing, ensuring we consistently improve our service, performance, and team capabilities.

Key Responsibilities Organic Growth & Facebook Group Marketing - Proven experience managing at least 20+ Facebook accounts, driving engagement and lead generation.

- Lead and optimize end-to-end Facebook Group marketing, ensuring consistent growth, engagement, and client success.
- Implement Facebook growth hacks, organic content strategies, and audience-building techniques.
- Stay ahead of algorithm changes, industry trends, and new organic and paid media marketing tactics.
- Oversee content strategy and quality, ensuring all copy and visuals drive maximum impact.
- Provide regular, high-quality feedback to the copywriting team to continuously refine messaging. Content & Social Media Strategy - Develop and implement strategies to grow and optimize Facebook Groups and other social media platforms.
- Scale new social media accounts into top-performing, high-engagement channels.
- Lead and oversee copy and content creation, ensuring it aligns with each client's brand and goals.
- Assist in monthly reporting, analyzing Facebook group performance, engagement trends, and strategic improvements.

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Ads & Paid Media Support - Provide strategic oversight on both our Meta Ads and our Organic ad efforts

- Work closely with the paid media team to align paid strategies with overall marketing goals.
- Offer guidance and insights to optimize ad performance and maximize ROI. Team Leadership & Development - Lead, mentor, and manage the marketing team, ensuring smooth workflow and execution.
- Assign tasks effectively, ensuring deadlines and performance goals are consistently met.
- Assist in daily strategic decision-making, ensuring leadership stays ahead of the competition.
- Foster a culture of innovation, continuous learning, and performance improvement. Service & Performance Optimization - Continuously refine internal processes to improve team efficiency and client results.
- Analyze campaign performance and implement data-driven optimizations.
- Ensure we deliver A+ service to clients, consistently generating high-quality leads.
- Maintain company culture and strategic task alignment, ensuring the marketing team operates at peak performance.

Who You Are Proven Marketing Leader 3+ years in organic marketing & lead generation, with a strong track record of scaling online communities. Expert in Facebook Growth & Engagement Deep knowledge of Facebook algorithms, engagement tactics, and community building. Strategic & Hands-On You can develop high-level strategies and still execute directly when needed. Growth-Driven & Analytical Obsessed with performance, testing, and staying ahead of industry trends.

Why Join

Us?

- Be a key leader at a company that's scaling fast and disrupting the space.
- Work in a collaborative, high-energy environment where your ideas matter.
- Competitive compensation and opportunities for growth. If you're a marketing powerhouse with proven expertise in organic growth & paid media, we'd love to hear from you!

📌 Director of Marketing (Colombia)
🏢 Ride The Wave
📍 Colombia