Position Overview

Horatio is looking for a driven, resourceful, and strategic Business Development Representative (BDR) with a strong hunter mentality to help grow our outbound sales pipeline. Reporting directly to the Senior Business Development Manager, you’ll play a key role in building our outbound sales motion through strategic account research, personalized prospecting, and effective opportunity qualification.

Key Responsibilities

- Strategic Account Research: Identify and prioritize high-potential accounts aligned with Horatio’s idóneo customer profile (ICP). Research company operations, growth initiatives, business challenges, and key decision-makers to uncover opportunities.

- Outbound Prospecting: Execute targeted, multichannel outreach through cold calling, email, and LinkedIn. Develop personalized messaging that connects business challenges with Horatio’s value proposition.

- Opportunity Identification: Leverage buying signals, hiring trends, company news, and market intelligence to identify timely opportunities and develop relevant outreach strategies

- Lead Qualification: Conduct meaningful conversations to understand prospect needs,



assess fit, and generate qualified sales opportunities.

- Pipeline Management: Maintain accurate prospect and activity records in HubSpot, manage follow-ups, and consistently work toward qualified meeting pipeline generation targets.

- Collaboration and Optimization: Partner with Sales and Marketing to refine targeting, messaging, and outreach strategies. Continuously test new approaches and share insights to improve results.

Required Skills/Abilities

- Advanced, near-native English proficiency

- Excellent communication and interpersonal skills

- Strong organizational and time management abilities

- Proficiency in CRM software.

Experience with CRM, prospecting and engagement tools; HubSpot is preferred

- Results-driven with a passion for exceeding targets and goals

Education and Experience

- Experience: Proven experience in outbound sales or business development roles

- Bachelor's degree in Business or a related field is preferred.

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📌 Business Development Specialist (BOG) (Bogotá)
🏢 Horatio
📍 Bogotá