Role Overview The B&I; Head SOCOPAC is a pivotal member of the regional leadership team, accountable for defining and delivering the Brand & Innovation strategy across a complex, multi-market landscape. The role combines strategic clarity with executional rigor to unlock sustainable growth, strengthen brand equity, and build future-ready marketing capabilities. Operating at the nexus of global direction and local relevance, this position serves as the region’s senior marketing authority and a critical partner to the General Manager in shaping the growth agenda.

Scope &

Responsibilities The role owns the end-to-end B&I; agenda, translating global priorities into differentiated, insight-led strategies that drive commercial impact across SOCOPAC. This includes full accountability for portfolio strategy, resource allocation, and the identification of new growth platforms across categories, channels, and consumer segments. A core pillar of the role is the stewardship of key local power brands, including Novalgina, Pharmaton, Bisolvon, Mucosolvan, Gelicart and Dulcolax, ensuring strong positioning, cultural relevance, and consistent execution across diverse markets.

In parallel, the role acts as the single regional interface with Integral and Zone Leads for Enterogermina, Allegra and Buscapina, driving best-in-class localization while actively influencing global strategy through high-quality insights and performance feedback. The B&I; Head also leads the regional innovation agenda, overseeing the full pipeline from concept to launch, ensuring a disciplined approach to portfolio lifecycle management and the delivery of meaningful, scalable innovation. From a commercial standpoint, the role integrates shopper strategy into brand plans, elevating in-market execution across channels, including e-commerce, and partnering closely with commercial teams to maximize sell-out and category growth.

Equally critical is the leadership dimension: building, inspiring, and developing a high-performing regional team, while embedding advanced capabilities in digital, data, and insights,



and fostering a culture of accountability, agility, and excellence.

Profile

This role requires a senior marketing leader with 12+ years of experience in Consumer Healthcare, OTC, or FMCG, combining a strong track record in brand building and innovation with proven success in multi-market environments. The ideal candidate brings a highly strategic mindset, sharp commercial acumen, and the ability to operate effectively in matrixed organizations, influencing senior stakeholders across regions and global structures. A deep understanding of consumer and shopper behavior, coupled with a data-driven approach to decision-making, is essential.

A university degree in Business, Marketing, or a related field is required; an MBA or equivalent is strongly preferred.

Success Profile

Success in this role will be defined by the ability to consistently translate strategy into results—accelerating portfolio growth, strengthening brand equity, delivering impactful innovation, and elevating execution standards across markets—while building a strong, future-ready organization. Why us? At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity.

This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers: We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things: All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity. Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be. Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds. Join us on our mission. Health. In your hands.

📌 Brand & Innovation SOCOPAC Head (Bogotá)
🏢 Opella
📍 Bogotá