Retail Channel Manager (Bogotá, D.C.)

Retail Channel Manager (Bogotá, D.C.)

10 oct
|
563 Eli Lilly Interamerica
|
Bogotá, D.C.

10 oct

563 Eli Lilly Interamerica

Bogotá, D.C.

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.
The Retail Manager is responsible for designing and leading the integrated strategy for the private pharmacy and B2B channels, positioning them as sustainable growth platforms for the affiliate. Reporting to the Business Unit Director, the role translates business unit and brand priorities into channel strategies, commercial agreements, and disciplined execution.



The role owns the implementation and compliance of commercial and pricing policies within the channel, ensuring that negotiations are appropriately evaluated, approved, documented, and executed across pharmacy chains, distributors, and other B2B partners. The position balances growth, access, profitability, customer value, and excellence at the point of sale, in line with applicable regulations and Lilly’s ethics and compliance standards.
Key Responsibilities
Channel Strategy & Business Development
- Own the short- and medium-term strategy for the private pharmacy and B2B channels, including channel segmentation, growth priorities, customer value propositions, and execution of roadmaps.
- Identify, assess, and develop new business opportunities with national and regional pharmacy chains, distributors, wholesalers, digital pharmacy platforms, and other relevant B2B partners.
- Translate business unit and brand strategies into differentiated channel plans that expand reach, i

📌 Retail Channel Manager (Bogotá, D.C.)
🏢 563 Eli Lilly Interamerica
📍 Bogotá, D.C.

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