Marketing Home Lead
Designs, develops, and implements strategic marketing programs and pricing strategies to support the organization’s products and services across multiple market sectors. Uses a range of marketing strategies and channels—including print, broadcast, and digital media—to effectively launch and position offerings.
Collaborates with Sales and Technical teams to identify and execute targeted marketing strategies aligned with business objectives. Oversees work across multiple marketing sub-families, including Product and Brand Marketing, P&L; Management, Advertising, and Promotional Activities. Analyzes market trends and customer insights to identify opportunities, inform strategic decisions, and strengthen overall brand performance.
Position Purpose
As a Home Lead, you will lead the Brand Building professional Home for the assigned span of coaching. You will steward capabilities and talent, enable career growth and mobility, and partner with Work Leads to balance business delivery with sustainable capability development under the Dynamic Shared Ownership model.
Key Responsibilities
Home Leadership, Capability and Talent Stewardship
• Build critical Brand Building capabilities and address priority skill gaps across the organization.
• Coach and develop talent through career planning, regular feedback, and meaningful development opportunities.
• Lead performance management, talent reviews, succession planning, and workforce planning using fair, consistent, and evidence-based standards.
• Enable talent mobility, agile skills deployment, and career opportunities across markets, teams, and Homes.
• Build and foster a connected Brand Building community that promotes belonging, collaboration, and knowledge sharing.
• Partner with Work Leads, HR, Capability Partners, and key stakeholders to align talent and capability priorities with business needs.
• Role-model VACC leadership behaviors and enable effective collaboration between Home and Work responsibi
📌 Marketing Sr Director (Bogotá)
🏢 Bayer
📍 Bogotá