11 oct
|
Whiskey Library
|
Colombia
11 oct
Whiskey Library
Colombia
Senior Google Ads Manager (Ecommerce)
Whiskey Library | Full time | Remote, worldwide
Whiskey Library is looking for a curious, commercially minded marketer with deep Google Ads expertise. You will develop the messaging, write the copy and run the experiments that grow our Bourbon Mystery Box subscription and online bottle shop.
About Whiskey Library
We help people discover great craft whiskey through our Bourbon Mystery Box, a monthly subscription of full-size bottles chosen around their tastes, and our online bottle shop.
We buy single barrels and small blends directly from craft distilleries and independent bottlers, with both names on the label. We also carry bottles from their core ranges. That gives you a mix of familiar producers and distinctive selections to market.
We are a small, integral, fully remote team. We value ownership, speed and high-quality output over process or hierarchy.
What You Will Own
- Study customer reviews, search queries, objections and competing offers to develop ideas about what will persuade someone to buy.
- Develop messaging that fits our brand, write and refine ad copy, and bring specific creative and landing-page concepts to the team.
- Own a prioritised testing plan. Define a hypothesis and success measure, run focused A/B tests, assess the evidence and use what you learn to shape the next experiment.
- Execute Google Ads strategy across Search, Shopping, Performance Max and other suitable formats, including campaign structure, bidding and budget management.
- Keep conversion tracking, Merchant Center and product feeds working reliably, coordinating fixes with the team.
- Assess acquisition cost, order value, gross profit and customer lifetime value, with clear separation between branded and non-branded activity, subscriptions and retail.
- Share findings with the wider marketing team, turn their insights into new tests, and follow through independently on agreed work.
You will make routine account decisions independently
📌 Senior Google Ads Manager (Colombia)
🏢 Whiskey Library
📍 Colombia