Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.***Proficiency in spoken and written English at an advanced level is required for this role.A day in the life:As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals. You are self-started and autonomously own your responsibilities. You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research,



ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performanceResponsibilities:Full ownership and execution of performance marketing via paid social & paid media native platformsMeta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing AdsEffectively executing builds and production A-Z with redundancy across channels; facilitating productionwith Specialists on teams where applicableLead execution of optimizations with regards to performance improvements relative to goalsManage all client budgets and/or advise on budget changes based on your expertiseEffectively own strategic communication internally for client teamsProactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicableWeekly client progress recaps, outlining performance insights and future recommendationsExcellent marketing and business strategy acumenComplete understanding of the marketing funnel and how to execute via paid social and paid mediaFull understanding of the eCommerce model and lead gen strategiesAbility to navigate roadblocks and adapt strategy to changes in landscape to achieve desired resultsOwnership of performance reporting and strategy communicationExecute performance reporting A-Z with excellent presentation creation capabilitiesAbility to leverage data to tell a story and articulate results to clients and key stakeholders with clear next stepsEmploy AI technologies to enhance and optimize business processesUtilize and leverage Power Digital's Nova ecosystem as it relates to your departmentRole Requirements:2-3 years of digital marketing experience. 1-2 years in agency settingMinimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2BMinimum 2 years of experience with Meta Ads for direct response campaignsMinimum 2 years of hands-on experience with Search Engine MarketingSpecifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy developmentSignificant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing AdsProficiency in Google/Microsoft Office Suite(s)Proficiency in Google AnalyticsStrong understanding of full-funnel marketing and paid media’s place in the funnelOther skills required:Strong written and verbal communication skillsStrong organizational and project management skillsSelf-motivated individual with a strong desire to succeedExcellent interpersonal skillsStrong work ethic and ability to learn quickly and independentlyInterested in a long-lasting relationship with a growing companyKey Performance Indicators (KPIs):$9.5k team-member EBITDAMaintain below 10% Client Churn Rate5-7 AccountsMost Important Things (MITs):Excellence in channel production and account performanceInternal communicationPower Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.As set forth in Power Digital’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.#J-18808-Ljbffr

📌 Senior Media Manager, Fashion (Colombia)
🏢 Power Digital
📍 Colombia