At Publicis General Delivery, we are looking for a talented Senior Programmatic Analyst to join our Digital Media team. This role is responsible for executing, monitoring, optimizing, and reporting on programmatic campaigns across multiple digital advertising platforms.
- Manage and optimize programmatic campaigns through DSP platforms such as DV360 , The Trade Desk , and other programmatic buying tools.
- Configure campaigns, audiences, targeting strategies, and pacing settings.
- Monitor campaign performance and identify optimization opportunities to improve delivery and results.
- Conduct Quality Assurance (QA) processes to ensure campaign accuracy and minimize errors.
- Analyze campaign performance, troubleshoot delivery issues, and recommend strategic improvements.
- Generate and present performance reports with actionable insights to internal teams and stakeholders.

Qualifications




- Minimum 2 years of experience working in Programmatic Advertising.
- Experience with DSP platforms such as DV360 , The Trade Desk , Amazon DSP, or similar.
- Strong understanding of programmatic ecosystem, audience targeting, and campaign optimization.
- Experience analyzing campaign performance metrics and translating data into recommendations.
- Excellent attention to detail and problem-solving skills.
- Advanced English level (B2+ preferred).
- Experience working in digital media agencies or advertising environments.
- Ability to manage multiple campaigns simultaneously.
- Strong analytical and communication skills.
- Experience presenting campaign results and optimization recommendations.

📌 Programmatic (Colombia)
🏢 Publicis Global Delivery (PGD)
📍 Colombia