Google Ads Specialist (Bogotá, D.C.)

Google Ads Specialist (Bogotá, D.C.)

12 oct
|
Scale Jet
|
Bogotá, D.C.

12 oct

Scale Jet

Bogotá, D.C.

We are Folqs, a fast-growing DTC supplement brand specializing in premium health and wellness products across the United States.

We are looking for an experienced Google Ads Specialist to take full ownership of scaling our core Google Ads ecosystem - including Search, Shopping, and Performance Max - while expanding our cold-traffic acquisition on YouTube. You will work closely with our marketing team to test angles, optimize funnels, and scale profitable ad spend.

This role goes far beyond simple set-and-forget campaign management. Primary focus is placed on driving core Google Ads performance, with YouTube Ads serving as our critical secondary scaling engine. If you specialize in high-scale Google Ads, DR video funnels, VSL testing, and landing page optimization, this role is built for you.

WHAT YOU'LL DO
- Drive full-funnel Google ads (#1 priority): Architect, manage, and optimize high-converting Google Ads campaigns across Search, Shopping, Performance Max, Display, and Demand Gen, maintaining strict brand defense and retargeting logic.
- Scale YouTube video campaigns:



Build and scale cold-traffic YouTube campaigns using VSLs - optimizing campaign structure, placement strategy, creative hooks, and view-through vs. click attribution.
- Optimize Merchant Center & tracking: Oversee Google Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4, and multi-touch attribution tools).
- Collaborate on creative strategy: Brief and collaborate with copywriters and video editors on high-performing ad copy, fresh VSL concepts, visual hooks, script angles, and landing page messaging.
- Test & analyze continuously: Execute systematic A/B tests across keywords, bidding strategies, ad copy, video angles, and landing page flows. Monitor CAC, ROAS, and overall spend efficiency daily.

REQUIREMENTS
- 3+ years of hands-on media buying experience with Google ads in eCommerce.
- Proven track record managing $50k+/month in profitable ad spend a

📌 Google Ads Specialist (Bogotá, D.C.)
🏢 Scale Jet
📍 Bogotá, D.C.

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