The Role

Own social strategy and execution for LinkedIn, Facebook, Instagram, TikTok.

Create and publish photo/video content (reels, stories, carousels); strong photography and short-form skills desired.

Manage community interactions; coordinate light email marketing with teammates for copy.

Work on two projects simultaneously; full-time (UTC-5) with occasional evenings/weekends for shoots or timely posts.

Responsibilities

- Plan and execute content calendars for two brands, tailored per platform.

- Create original assets: reels, stories, carousels, short-form video, photography; capture and edit for always-on and campaigns.

- Handle publishing and community management; elevate leads/guest inquiries appropriately.

- Collaborate on email marketing (Mailchimp/HubSpot/Klaviyo): layouts, scheduling, basic segmentation, A/B tests.

- Maintain brand voice, visual identity, and storytelling across social and email.

- Track KPIs (reach, engagement, CTR, follower growth, saves, shares, email open/click rates); deliver weekly and monthly reports.

- Organize asset libraries, naming conventions, usage rights; manage a light UGC/creator pipeline.

- Support seasonal promos and launches with platform-native ideas and paid-ready assets.

- Coordinate with operations for content opportunities, shoots,



and approvals.

Requirements

- Portfolio with photography and short-form video/reels (links required).

- 2-4+ years in social/media content roles (ideally hospitality or healthcare).

- Hands-on creator; comfortable shooting on phone/camera and editing vertical formats.

- Proficient with Photoshop/Canva (or similar).

- Experience with Meta Business Suite and native analytics; basic paid social is a plus.

- Strong aesthetics, composition, narrative; detail and deadline oriented.

- Comfortable with Slack, Notion, Google Workspace.

- Own laptop/smartphone and stable high-speed internet.

- Platform growth and engagement rate by brand and channel.

- Consistent content output and asset quality.

- Reel/story completion, saves, shares; website and booking-intent clicks.

- Email open/click rates, unsubscribe trends, and test learnings.

- On-time reporting with actionable insights.

Compensation

Competitive salary in COP based on experience.

- Performance bonus opportunity.

- Growth in a hospitality company with big ambitions.

- Dynamic, collaborative work environment.

- Progression into Senior Social Media / Brand Management as we scale.

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📌 Social Media Manager (Content & Email) (Bogotá)
🏢 Airnest
📍 Bogotá