Company description
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.
Overview
Join Publicis Sapient as a UX/UI Designer to craft impactful digital experiences for a major multinational tobacco industry client .
This role focuses on designing for direct-to-consumer (D2C) digital ecosystems — blending creativity, data insights, and usability to optimize customer journeys.



You'll collaborate with multidisciplinary teams and be assigned to one of two areas:
- Top of Funnel: pages that attract and engage new visitors — homepages, landing pages, campaigns, and discovery experiences.
- Bottom of Funnel: paths that convert visitors — product pages, forms, checkout flows, and account experiences.

Your Impact
- Design website updates, new pages, and layouts from brief to handover , across desktop and mobile .
- Map and enhance user journeys within your assigned funnel stage to fix drop-off points.
- Use analytics, user research, and A/B test data to inform design decisions.
- Produce wireframes, prototypes, high-fidelity UI in Figma, extending design systems when needed.
- Collaborate closely with developers, strategists, copywriters, and product owners to deliver seamless experiences.
- Design to WCAG 2.2 AA accessibility standards , with SEO and performance in mind.
- Participate in design reviews, workshops, and

📌 Senior UX/UI Designer (Bogotá, D.C.)
🏢 Publicis Groupe Holdings
📍 Bogotá, D.C.