GEO SpecialistThe GEO Specialist supports the strategy and execution of Generative Engine Optimization programs for a portfolio of B2B clients. This role works predominantly across on-site content planning and Reddit distribution (the two primary channels through which Foundation builds AI visibility) contributing to strategic engagements, content planning, and performance reporting.
KEY RESPONSIBILITIESGEO Research & Execution
• Research and document the prompts, questions, and content gaps that matter most for each client's audience and competitive position.
• Support analysis using GEO tools such as Profound, Ahrefs, and more.
• Contribute to AI visibility benchmarking — tracking how clients are cited across LLMs and the AI Search space relative to competitors.
• Assist in the development and maintenance of GEO strategies, execution scopes, and client-facing reporting assets.
On-Site Content Planning & Support
• Create content plans which support AI citation
• Audit existing client content for GEO alignment and flag restructuring opportunities that could improve AI Visibility.
• Collaborate with writing and strategy teams to ensure content plans are executable and successful
Reddit Strategy
• Develop and manage Reddit strategies that build client visibility & presence in the community content sources AI models reference.
• Identify the right subreddits, content angles, and participation strategies for each client's audience and objectives.
• Plan platform-native content that earns upvotes & citation — understanding what Reddit culture demands vs. what traditional marketing assumes.
• Support the strategy which drives authentic Reddit presence including organic participation, strategic comment engagement, and branded posts where appropriate.
Performance & Reporting
• Track client KPIs including AI visibility, citation share, share of voice, AI referral traffic, prompt coverage, and Reddit engagement metrics.
• Contribute to regular performance reports with clea
📌 GEO Specialist (Colombia)
🏢 Foundation
📍 Colombia
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