CONTENT & CREATIVE STRATEGIST (DTC FITNESS)

Remote: Philippines or Latin America · Full-time
· $3,000-4,200 USD/month, depending on your level of experience

Most creative strategist jobs end at the brief. This one follows the work through. You’ll turn our priorities and customer insights into creative ideas, work with our team, creators, and AI to get them made, and use the results to improve what comes next.

You’re the person who can turn a customer question into an idea worth making. You understand why someone buys, what they need to know, and what makes them stop scrolling.

About Fringe Sport
Fringe Sport makes strength equipment for home and garage gyms. We're based in Austin, Texas, with a lean team spread across the US, the Philippines and beyond. We care about four things: Winning Team, Customer Focus, Product Passion, Results. We move fast, faster than most people expect when they join.

Why this role exists
Running ads has gotten a lot easier. Making ads that win hasn't.



We think the value in paid social now sits with the person who understands the customer and can turn that into creative, fast, and then read what happened. So we're combining creative strategy and day-to-day ad management into one role, with AI handling most of the account work.

We already know what works for us: lots of new video ads, enough budget to get each one through learning, then scale the winners hard. When we did that well, we launched 3–4 new video ads a week. We want someone to get us back there, then past it.

What you'll own

Insight and ideas
• Dig for angles in customer reviews, support tickets, competitor ads and real customer conversations
• Turn them into hooks, concepts, scripts and briefs our team can actually execute
• Keep a clear point of view on what Fringe should say, and what we shouldn't

Paid creative engine
• Run creative testing on Meta and Google: launch, read, scale, kill
• Keep volume up. 3–4 new video ads a week is the floor.
• Use AI tools for the ac

📌 Content & Creative Strategist (Colombia)
🏢 Fringe Sport
📍 Colombia