Marketing Manager — Gaslamp Law Group, PC

Full-Time | Remote | Independent Contractor

Independent Contractor Notice

This role is offered as a full-time independent contractor engagement, subject to applicable law.

The selected candidate will be responsible for managing their own taxes, compliance obligations, and business registrations as required by their jurisdiction. No employer-employee relationship is intended by this engagement.

About Gaslamp Law Group

Gaslamp Law Group, PC is a California law firm based in Beverly Hills, representing consumers in lemon law matters and individuals injured in personal injury cases.

We are seeking a highly capable Marketing Manager to oversee and execute the firm’s marketing efforts, strengthen lead generation, improve conversion systems, and drive measurable growth.

This is a hands-on role for someone who understands how to turn advertising, content, websites, and follow-up systems into qualified leads and signed clients.

Position Overview The Marketing Manager will manage and optimize Gaslamp Law Group’s paid advertising, lead-generation funnels, marketing workflows, website performance, content strategy, and analytics.

You will work directly with the firm’s founder and coordinate with the intake team, paid media specialists, developers, designers, content creators, and outside vendors.

Success will be measured by lead quality, client acquisition costs, conversion rates, and the number of qualified clients retained.

Core ResponsibilitiesPaid Advertising Oversight

- Manage and optimize paid advertising across Google, Meta, YouTube, and other relevant platforms.
- Develop campaigns for the firm’s lemon law and personal injury practices.
- Improve cost per qualified lead and cost per signed client.
- Monitor campaign performance, conversion tracking, advertising spend, and return on investment.
- Coordinate with external media buyers, agencies, and vendors as needed.
- Test new audiences, creative concepts, messaging, and landing pages.
- Identify opportunities to increase lead quality and scale successful campaigns.

Funnel & Conversion Optimization
- Improve landing page conversion rates.
- Optimize intake forms, call-to-action placement, and contact flows.
- Identify and resolve bottlenecks between initial inquiry, intake, and signed representation.




- Work with the intake team to improve lead response times and follow-up effectiveness.
- Track why leads fail to convert and recommend practical improvements.
- Test strategies that increase qualified inquiries and signed clients.

CRM & Lead Management
- Manage marketing and lead-tracking workflows connected to Filevine, RingCentral, and the firm’s intake processes.
- Implement and improve automated email and text follow-up sequences.
- Track leads from initial inquiry through qualification and signed representation.
- Improve follow-up systems for missed calls, incomplete forms, and unconverted leads.
- Maintain accurate campaign attribution and lead-source information.
- Coordinate with the intake team to ensure marketing and intake data are consistent.

Website Optimization
- Identify opportunities to improve website performance, usability, and conversions.
- Coordinate website and landing page improvements with developers and other vendors.
- Monitor site speed, mobile usability, forms, and conversion paths.
- Verify that tracking systems capture calls, form submissions, and other key actions accurately.
- Support the firm’s practice-specific websites and brands, including Luxury Lemon Lawyers.
- Recommend improvements based on user behavior and performance data.

Content & Marketing Strategy
- Develop marketing initiatives aligned with the firm’s growth objectives.
- Coordinate content creation and distribution across websites, social media, email, and other channels.
- Oversee SEO initiatives and content that address prospective clients’ questions.
- Coordinate the production of advertising creative, videos, and other marketing assets.
- Maintain consistent, accurate, and professional messaging across the firm’s brands.
- Collaborate with leadership on campaign priorities, budgets, and growth opportunities.

Reporting & Analytics Track and report key performance metrics, including:




- Lead volume by channel and practice area.
- Cost per lead and cost per qualified lead.
- Cost per signed client.
- Lead-to-client conversion rates.
- Lead quality and reasons for disqualification.
- Intake response times and follow-up performance.
- Website and landing page conversion rates.
- Marketing spend, revenue attribution, and return on investment.

Provide regular performance updates with clear insights, recommended actions, and accountability for results.

Required Qualifications

- 3+ years of digital marketing experience.
- Strong experience managing or overseeing paid advertising campaigns.
- Strong understanding of lead-generation funnels and conversion optimization.
- Experience with CRM systems, marketing automation, and lead tracking.
- Ability to analyze performance data and translate findings into concrete improvements.
- Strong written and verbal English communication skills.
- Highly organized, responsive, and execution-focused.
- Comfortable working independently and taking ownership of results.
- Ability to coordinate effectively with vendors, contractors, and internal team members.
- Availability to coordinate with a California-based team during Pacific Time business hours.

Preferred Qualifications
- Experience marketing for law firms, particularly lemon law or personal injury practices.
- Experience working with U.S.-based companies or professional service firms.
- Familiarity with Filevine, RingCentral, and legal intake workflows.
- Experience managing paid media vendors or agencies.
- Experience with SEO, landing page testing, and website optimization.
- Familiarity with call tracking, marketing attribution, and CRM reporting.
- Experience working in industries where advertising accuracy and compliance matter.

Compensation Compensation will be paid on a monthly contractor basis and is negotiable based on experience.

Performance-based bonuses may be offered based on measurable improvements in client acquisition, marketing efficiency, and growth.

Please include the following when applying:

- Your résumé.
- Your expected monthly compensation.
- A brief summary of relevant marketing experience.
- Examples of campaigns you have managed, including your role and measurable results.
- Your time zone and availability.

📌 Marketing Manager - Law Firm (Personal Injury & Lemon Law) (Colombia)
🏢 Gaslamp Law Group
📍 Colombia