On behalf of our client, a fast-growing factoring company based in Miami, we are searching a Vice President of Sales for one of their business divisions covering Latin America and North America. This VP of Sales will lead, manage, and direct the sales strategy and operations to establish a predictable, tech-driven sales engine that consistently achieves the company's revenue and profitability goals. This role is key to aligning the commercial team's performance with customer expectations, ensuring superior after-sales support, and driving strategic growth for the business division.

This is a hybrid position for Bogota or Cali and the candidate must have a current US Visa

KEY RESULTS AND RESPONSIBILITIES

- Design, implement, and structure a systematic, predictable sales model leveraging technology and standardized workflows.
- Achieve or exceed the annual sales volume target
- Lead sales management through the company’s CRM (HubSpot) and ERP systems, ensuring full activity traceability, daily KPI tracking, and strict data integrity across the sales cycle
- Acquire 35 to 40 strategic new accounts during the first year
- Ensure 100% traceability and metric updates in the CRM system by the entire commercial team on a daily basis.
- Ensure that 100% of the team meets or exceeds their individual sales plans
- Direct, coach, and optimize the sales and sales support teams. Conduct structured sales meetings, set clear deliverables, and proactively address underperformance to ensure consistent goal achievement
- Drive new account acquisition and expanding market share within the division, actively engaging in industry networking and strategic client relationships
- Generate accurate monthly volume and revenue forecasts using real-time system analytics. Maintain proactive communication with Executive Leadership (CEO)



and Marketing regarding performance
- Oversee post-sales customer service, ensure prompt resolution of claims, and enforce strict adherence to company Credit and Insurance Policies

SKILLS AND BEHAVIORS

- 10+ years of experience in management or professional roles, with a minimum of 5+ years leading B2B sales teams (experience in Banking, Financial or Factoring industry, or outbound/inbound call centers is a plus). Proven experience hiring, developing direct reports, and addressing performance issues.
- Advanced hands-on experience managing sales operations via CRM platforms (Salesforce, HubSpot) and ERP software. Comprehensive proficiency in Microsoft Office (Excel, Word, PowerPoint)
- High level of commercial creativity: capable of generating business in new industries and unmapped markets, uncovering hidden opportunities, and possessing the hunger and drive to relentlessly chase them
- Action-oriented leadership style to "make things happen," with a proven ability to manage diverse personality profiles, inspire commitment, and hold teams accountable to achieve ambitious goals
- Strong orientation toward stablishing systematic processes and rigorous target achievement
- Bilingual (English/Spanish) with excellent verbal and written communication skills to deliver clear, precise, organized and persuasive messages
- Ability to analyze metrics swiftly, weigh risks accurately, and make proactive decisions under pressure
- Innate service vocation and genuine interest in satisfying, anticipating, foreseeing operational solutions to client needs (internal and external) empathetically to build long-term commercial relationships
- Collaborative attitude focused on achieving synergies with direct reports and peers, incorporating group consensus, and adapting quickly to changing work environments and staff dynamics.

📌 Vice President of Sales (Cali Metropolitan Area)
🏢 Astéri Nord
📍 Cali Metropolitan Area