Senior Paid Social Manager

Remote: Latin America. (Colombia; Central and South America)

Salary: $2,000-$5,000 USD Monthly

Schedule: Monday - Friday. 9AM - 5PM PST ( Full time - 40 hrs per week)

You'll work directly with the founder on paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest. Accounts range from $50K to $700K+ a month in spend. You'll own the thinking and the hands-on work: structure, testing, analysis, and the recommendations that come out of it. This role is paid social only. Paid search and creative production are handled elsewhere.

What You'll Do

- Audit new accounts and present findings on structure, attribution, audience segments, placements, and demographics
- Build and run account structures that consolidate signal instead of fragmenting it across hundreds of ad sets
- Design creative and audience tests with a defined minimum spend per test, so every result is readable
- Set up audience infrastructure, including customer lists, exclusions, and existing-customer spend controls
- Build and maintain catalog and dynamic product ads across collections
- Standardize attribution settings across campaigns and explain how window choices change reported results
- Plan and read conversion lift studies, and translate incremental results into budget and target decisions




- Write creative briefs from performance data and give clear feedback to client creative teams
- Expand budgets onto TikTok, AppLovin, and Pinterest where the numbers support it
- Report on business outcomes: Shopify revenue, MER, new customer acquisition, and contribution, not just platform ROAs

Requirements

- 4+ years managing paid social, including accounts spending $250K+ a month in the e-commerce space
- Expert-level Meta Ads Manager skills, including Advantage+ sales campaigns, CBO vs ABO tradeoffs, cost and bid caps, and catalog ads
- Hands-on campaign management experience on at least two of TikTok, AppLovin, and Pinterest
- Working knowledge of the Conversions API, event match quality, and deduplication
- A clear understanding of attribution windows, view-through credit, and why reported ROAS and incremental ROAS differ
- Experience planning or interpreting conversion lift or geo holdout tests
- Strong spreadsheet skills. You can pull raw breakdowns and build your own analysis.
- Comfort presenting directly to founders and owners, including delivering findings they won't want to hear
- Strong English speaking skills (C1)

Nice to Have

- Agency experience across several brands at once
- Shopify analytics experience
- Experience with product feed tools such as DataFeedWatch
- Background in jewelry, apparel, or supplements

📌 Senior Paid Social Media Manager (Colombia)
🏢 Lago
📍 Colombia