14 oct
|
Taxpayer Law
|
Colombia
14 oct
Taxpayer Law
Colombia
About the Company
About Taxpayer LawTaxpayer Law is a Canadian law firm specializing exclusively in tax disputes, including CRA audits, objections, Tax Court litigation, collections, voluntary disclosures, and taxpayer relief.We are a growing, technology-driven firm with a collaborative structure and an ambitious approach to marketing. This is an opportunity to help shape our marketing function while supporting the firm's continued growth.
About the Role
About the RoleWe are looking for an experienced Digital and Marketing Technology Manager to oversee digital marketing operations, marketing technology platforms, agency performance, and digital reporting.The adecuado candidate combines strong technical expertise with marketing knowledge and has hands-on experience implementing systems, designing workflows, solving technical challenges, and optimizing digital performance.
Responsibilities
• Key ResponsibilitiesManage external agencies responsible for Google Ads, website development, and technical integrations.
• Oversee PPC campaigns and evaluate performance based on qualified leads,
conversion rates, and business outcomes.
• Administer and optimize marketing technology platforms, including Lawmatics, Lawbrokr, CallRail, and Voice Assist.
• Manage website content, performance, forms, integrations, and user experience improvements.
• Oversee email marketing campaigns and the company newsletter using Mailchimp.
• Monitor SEO performance using Semrush and analyze digital performance through Google Analytics 4.
• Maintain accurate CRM, marketing, and intake data and develop performance dashboards.
• Manage the company's LinkedIn presence, YouTube channel, and digital content distribution.
• Coordinate webinar technology, registration, automation, recording, and reporting.
• Implement approved tracking, privacy, and analytics requirements.
• Provide monthly performance reports and identify opportunities to improve lead quality and conversion.
Qualifications
• Required
📌 Digital and Marketing Technology Manager (Colombia)
🏢 Taxpayer Law
📍 Colombia