AgileEngine is an Inc. 5000 company that creates award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries. We rank among the leaders in areas like application development and AI/ML, and our people-first culture has earned us multiple Best Place to Work awards.
WHY JOIN US
If you're looking for a place to grow, make an impact, and work with people who care, we'd love to meet you
ABOUT THE ROLE
We are looking for a Personalization & Analytics Engineer to implement A/B testing and personalization using Adobe Target. This person manages enterprise web tagging through Adobe Data Collection, builds data layers, and configures Customer Journey Analytics for cross-channel reporting. Strong JavaScript, HTML, and CSS skills support complex testing scenarios.
WHAT YOU WILL DO
- - Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
- - Develop and maintain custom JavaScript, HTML, and CSS to manipulate DOM elements for complex testing scenarios.
- - Own and manage the enterprise web tagging architecture using Adobe Experience Platform Data Collection (formerly Adobe Launch) or Google Tag Manager.
- - Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile platforms.
- - Configure data connections and Data Views within Customer Journey Analytics (CJA) to enable deep, cross-channel reporting for the analytics team.
- - Debug and troubleshoot data collection issues, ensuring tracking integrity using network monitoring tools (e.g., Charles Proxy, browser dev tools).
- - Work collaboratively with marketing and UX teams to assess the technical feasibility of proposed experimentation strategies.
- - Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns.
MUST HAVES
- - 3+ years of hands-on experience in web analytics implementation and digital optimization .
- - Strong