Company Overview
Voted #1 EHR by PC Mag, WRS Health delivers a fully integrated cloud based EMR and practice management solutions to its clients. We bring solutions to physicians by providing constant enhancement of our products and services including EHR, practice management, marketing, patient coordination and billing.
Job Overview
Voted the #1 EHR by PC Magazine, WRS Health is a physician-owned company delivering a fully integrated, AI-powered cloud EHR and practice management platform to medical practices across 25+ specialties. We support physicians with continuously improving products and services, including EHR, practice management, marketing, patient coordination, and billing.
We are seeking a Marketing Operations Strategist to develop and execute strategic marketing plans that drive brand awareness, customer acquisition, and revenue growth. You will build repeatable, measurable marketing systems that align with company goals, using HubSpot, AI-driven automation, and data science to turn marketing data into smarter decisions. This role is idóneo for a results-driven, creative,



and collaborative leader with a strong B2B SaaS background who enjoys managing projects, documenting processes, analyzing performance, and optimizing the website for better user experience, conversion rates, and lead generation.
Key Responsibilities
Marketing Strategy & Planning
• Design and execute a comprehensive marketing strategy aligned with company objectives, target markets, and healthcare IT industry trends.
• Collaborate with executive leadership to define marketing goals, KPIs, and budgets.

AI-Focused Marketing Workflows
• Design and implement AI-powered workflows for lead scoring, content generation, audience segmentation, chatbots, and campaign personalization.
• Evaluate and integrate AI tools (including HubSpot's AI features) into the marketing stack, with clear guidelines for quality, brand voice, and HIPAA-conscious data use.

Data Science & Marketing Analytics
• Apply

📌 Marketing Operations Manager (Colombia)
🏢 WRS Health
📍 Colombia