? Senior Associate, Planning

We're looking for a Senior Associate, Planning with experience in media, advertising or digital marketing agencies to play a key role in the end-to-end media planning process.

In this role, you'll develop, execute, and optimize cross-channel media plans by translating audience insights, market intelligence, and business objectives into impactful media recommendations. You'll manage campaign budgets, monitor performance and collaborate with cross-functional teams to deliver successful media campaigns for global clients.

⭐ Responsibilities

- Develop, implement, and optimize cross-channel media plans aligned with client objectives and business goals.
- Translate client briefs, audience insights, market intelligence, and competitive trends into strategic media recommendations.
- Maintain media planning documentation, including media plans, flowcharts, budget trackers, and planning materials, ensuring accuracy and consistency.
- Prepare media plans, planning rationales, client presentations, and campaign updates.
- Manage campaign budgets, purchase orders (POs), billing activities, reconciliation processes, and investment updates with accuracy.
- Analyze audience data, campaign performance, and market trends to identify optimization opportunities and deliver actionable insights.
- Monitor campaign execution to ensure projects are delivered on time, within budget, and aligned with client objectives.
- Collaborate with cross-functional teams, clients, and external partners to ensure seamless campaign execution.

? Qualifications

- Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
- 3+ years of experience in media planning or media buying, preferably within a media, advertising, or digital marketing agency.




- Experience developing and executing cross-channel media plans.
- Experience managing campaign budgets, purchase orders (POs), billing, reconciliation, and investment updates.
- Strong understanding of media planning principles and media buying fundamentals.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Professional working proficiency in English (B2+ or higher).

? Knowledge & Skills

- Strong analytical mindset with the ability to interpret campaign performance, audience data, and market trends.
- Ability to transform data into actionable media recommendations.
- Understanding of cross-channel media planning and campaign execution.
- Knowledge of digital media performance metrics, including impressions, CTR, viewability, VCR, and other campaign KPIs.
- Excellent organizational and time management skills with the ability to manage multiple priorities in a fast-paced environment.
- High attention to detail and commitment to accuracy.
- Strong communication, presentation, and stakeholder management skills.
- Ability to collaborate effectively across cross-functional teams.
- Proactive, adaptable, and solution-oriented mindset.
- Ability to thrive in a fast-paced environment while managing competing priorities

? What We Offer

- Full-time permanent position.
- Fully remote work environment.
- Competitive compensation and benefits package.
- Collaborative team culture.
- Opportunity to work with general clients.
- Dynamic and fast-paced work environment.
- Professional development and continuous learning opportunities.

? This is a fully remote position; however, applicants must be based in Colombia.

If you're a strategic digital media professional with a passion for innovation, leadership, and delivering impactful results, we'd love to hear from you.

📌 Senior Associate, Planning (Colombia)
🏢 Omnicom Media
📍 Colombia