The Regional Digital Media Operations Specialist is responsible for the end-to-end operational execution and coordination of digital media campaigns across multiple LATAM markets. This role ensures flawless campaign implementation, timely creative trafficking, platform setup, vendor coordination, quality assurance, and ongoing operational excellence throughout the campaign lifecycle.

Working closely with Planning, Buying, Media Partners, Creative, Analytics, Finance, and Client teams, the Regional Digital Media Operations Specialist acts as the operational backbone of campaign delivery, ensuring all executions meet quality standards, deadlines, platform best practices, and client expectations.

The role also drives process standardization, operational efficiency, and continuous improvement across regional markets while supporting campaign performance through proactive monitoring and issue resolution.

Key Responsibilities:

- Coordinate the end-to-end operational execution of digital media campaigns across multiple LATAM markets and digital platforms.
- Ensure campaigns are implemented accurately and launched according to approved media plans and timelines.
- Manage campaign setup requests, trafficking schedules, launch calendars, and operational workflows.
- Monitor campaign progress throughout its lifecycle, ensuring timely delivery and execution.
- Maintain campaign trackers, implementation documentation, and operational reporting.
- Perform quality assurance (QA) before campaign launch to verify targeting, budgets, creatives, tracking, and platform configurations.
- Identify operational risks and proactively resolve execution issues to minimize campaign impact.
- Ensure compliance with internal processes, client requirements, and platform best practices.
- Coordinate the collection, validation,



and delivery of creative assets across all media partners and platforms.
- Review creative specifications, formats, dimensions, tracking requirements, and platform compatibility before implementation.
- Manage creative version control and maintain organized asset repositories.
- Ensure creative assets are delivered within agreed timelines to avoid launch delays.
- Coordinate creative updates, replacements, and emergency asset changes during campaign execution.
- Act as the primary operational point of contact for media vendors, publishers, and platform partners.
- Coordinate campaign implementation, troubleshooting, and delivery with external partners.
- Follow up on campaign approvals, trafficking confirmations, and implementation status.
- Support optimization requests by coordinating campaign adjustments with vendors based on planner recommendations.
- Escalate operational issues affecting campaign delivery, pacing, or implementation.
- Build collaborative relationships with platform partners to ensure efficient campaign execution.
- Monitor campaign pacing, delivery status, and implementation accuracy throughout the campaign lifecycle.
- Identify delivery discrepancies, implementation errors, or pacing risks and coordinate corrective actions.
- support planners and performance teams with operational optimizations.
- Ensure campaign changes are implemented accurately and within agreed service levels.
- Coordinate campaign pauses, budget reallocations, audience updates,



and creative rotations when required.
- Partner closely with Planning, Buying, Analytics, Finance, Creative, Client Services, and Media teams to ensure seamless campaign execution.
- Facilitate communication across regional stakeholders and local market teams.
- Support onboarding of new campaigns, clients, and media partners.
- Participate in campaign kick-off meetings and operational planning sessions.
- Provide operational guidance and best practices across markets.
- Prepare operational reports on campaign status, implementation progress, and delivery milestones.
- Track operational KPIs, service levels, and campaign execution metrics.
- Identify opportunities to improve workflows, automation, and operational efficiency.
- Contribute to the development and documentation of standard operating procedures (SOPs)
- Support regional initiatives focused on operational excellence, process standardization, and continuous improvement.

Qualifications:

- Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
- 2–4 years of experience in Digital Media Operations, Campaign Management, Media Planning Support, Ad Operations, or Campaign Execution.
- Experience working with regional or multi-market digital media campaigns.
- Familiarity with digital advertising platforms such as Google Campaign Manager 360 (CM360), DV360, Google Ads, Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, and Amazon Ads.
- Experience coordinating with media vendors, publishers, and creative teams.
- Strong knowledge of campaign trafficking, creative specifications, QA processes, tracking, and implementation workflows.
- Advanced Excel and reporting skills.
- Professional English proficiency (written and verbal).

📌 Regional Digital Media Operations Specialist (Bogotá)
🏢 Omnicom Media LATAM
📍 Bogotá