1. Job Purpose

Conduct comprehensive market research and competitive analysis of the Colombian passenger vehicle industry to identify market trends, customer preferences, competitive dynamics, and business opportunities. Provide data-driven insights to support local product planning, vehicle configuration decisions, pricing strategies, and product positioning, ensuring alignment with Colombian market demands, regulatory requirements, and the company's business objectives.

2. Key Responsibilities

- Market Research and Industry Analysis
- Conduct ongoing research and analysis of the Colombian passenger vehicle market, including industry trends, market growth, consumer behavior, customer preferences, and emerging business opportunities.
- Monitor the performance of the passenger vehicle industry, analyzing sales volumes, market share, segment distribution, and changes in customer demand.
- Analyze market developments across key vehicle segments, including sedans, SUVs, plug-in hybrid electric vehicles (PHEVs), battery electric vehicles (BEVs), and other relevant categories.
- ather, consolidate, and analyze market data from industry associations, official sources, market intelligence platforms, dealerships, and other relevant channels.
- Identify changes in consumer preferences, mobility trends, and technological developments that may influence product demand and purchasing decisions in Colombia.
- Competitor Analysis and Benchmarking
- Monitor key competitors in the Colombian automotive market, including their vehicle models, technical specifications, configurations, equipment levels, pricing, sales performance, and product positioning.
- Track new vehicle launches, model updates, promotional campaigns, commercial strategies, and changes in competitors' product portfolios.
- Conduct competitive benchmarking to evaluate vehicle features, performance, technology, safety equipment, design, range, charging capabilities, fuel efficiency, and overall value proposition.
- Analyze competitors' pricing structures, financing offers, discounts, warranty policies,



and other commercial conditions to identify competitive advantages and market gaps.
- Prepare competitor comparison reports and market intelligence updates to support strategic and operational decision-making.
- Product Planning and Local Market Adaptation
- Support local product planning activities by assessing market demand, competitive positioning, customer expectations, and the commercial potential of proposed vehicle models.
- Provide recommendations on vehicle configurations, trim levels, technical specifications, features, and equipment packages based on local customer preferences and competitive benchmarks.
- Identify opportunities to adapt the company's product portfolio to the Colombian market, considering price sensitivity, vehicle usage patterns, infrastructure, and customer expectations.
- Collaborate with regional and general product teams to communicate local market insights and support product selection, configuration, and launch planning.
- Monitor relevant Colombian homologation, technical, labeling, and regulatory requirements applicable to passenger vehicles, coordinating with the appropriate internal teams to assess their implications for product planning.
- Pricing Strategy and Commercial Support
- Support the development and review of local vehicle pricing strategies based on competitor prices, market positioning, product specifications, cost considerations, and customer purchasing power.
- Conduct price benchmarking and comparative value analysis to evaluate the competitiveness of the company's vehicle portfolio.
- Analyze the relationship between vehicle features, pricing, market demand, and sales performance to identify opportunities for product and pricing optimization.




- Provide data-driven recommendations regarding price positioning, product differentiation, and portfolio competitiveness.
- Collaborate with Sales, Marketing, Finance, and Product teams to support pricing reviews, product positioning, and commercial planning initiatives.
- Develop regular market intelligence reports, competitor benchmarking matrices, pricing analyses, and presentations for local and regional management.
- Maintain updated databases of vehicle specifications, competitor pricing, market share, sales volumes, and industry developments.
- Translate market data into actionable insights and recommendations to support business planning and management decisions.
- Work closely with Sales, Marketing, Aftersales, Finance, and regional product teams to align market research findings with business priorities.
- Support the preparation of product launch analyses, market assessments, and strategic presentations as required.

3. Job Requirements

- Bachelor's degree in Business Administration, Industrial Engineering, Economics, Marketing, Automotive Engineering, or a related field.
- Minimum of 6–8 years of experience in market research, automotive industry analysis, product planning, competitive intelligence, pricing analysis, or a related role.
- Knowledge of the Colombian automotive market, including passenger vehicle segments, competitive dynamics, and consumer purchasing behavior.
- Familiarity with electric vehicles, hybrid technologies, automotive specifications, and the evolving mobility landscape is desirable.
- Strong analytical skills, with the ability to collect, interpret, and synthesize market data into actionable business recommendations.
- Advanced Excel skills and proficiency in PowerPoint; experience with Power BI, market intelligence platforms, or data visualization tools is an advantage.
- Intermediate to advanced English proficiency to communicate with regional and global teams.
- Strong attention to detail, organizational skills, and the ability to manage multiple priorities.

📌 Product manager (Bogotá)
🏢 BYD Colombia
📍 Bogotá