Job Purpose

Develop, manage, and expand the fleet sales business in Colombia’s passenger vehicle market by identifying new business opportunities, establishing strategic relationships with corporate and institutional customers, and driving sustainable sales growth. Lead fleet sales projects throughout the entire sales cycle, from prospecting and business development to commercial negotiations, contract closure, and vehicle delivery, ensuring the achievement of sales targets and strengthening the company’s competitive position in the corporate and institutional segments.

Key Responsibilities

Fleet Business Development

- Develop and implement fleet sales strategies to expand the company’s presence in the Colombian passenger vehicle market.
- Identify and pursue new business opportunities with corporate customers, private companies, government entities, public institutions, and other fleet customers.
- Analyze market trends, customer needs, fleet renewal cycles, and industry developments to identify business opportunities and develop targeted sales initiatives.
- Build and manage a robust sales pipeline, ensuring effective prospecting, opportunity development, and conversion into successful business transactions.
- Promote the company’s passenger vehicle portfolio, including electric and plug-in hybrid vehicles, as mobility solutions for corporate and institutional fleets.

Key Account Management
- Establish, develop, and maintain long-term relationships with key corporate customers, strategic accounts, government entities, and institutional clients.
- Assess customers’ fleet requirements, purchasing processes, vehicle usage patterns, budget constraints, and operational needs to propose suitable vehicle solutions.
- Manage key accounts throughout the sales cycle, ensuring effective communication, customer satisfaction, and long-term business development.
- Conduct customer meetings, business presentations, product demonstrations, and commercial proposals to communicate the company’s value proposition.




- Identify opportunities for account growth, repeat purchases, fleet expansion, and customer retention.

Fleet Sales Projects and Commercial Negotiations
- Lead fleet sales projects involving corporate clients, government entities, public-sector organizations, and other institutional customers.
- Coordinate the preparation and submission of commercial proposals, quotations, tenders, requests for proposals (RFPs), and other required documentation.
- Lead commercial negotiations regarding vehicle pricing, quantities, delivery schedules, payment terms, and contractual conditions, in accordance with the company’s internal policies and approval procedures.
- Coordinate with internal teams to ensure the timely preparation of proposals, contract documentation, vehicle availability confirmations, and delivery plans.
- Monitor fleet sales projects from initial contact and opportunity qualification through commercial negotiation, contract signing, and vehicle delivery.
- Collaborate with Legal, Finance, Logistics, Aftersales, and other relevant departments to ensure contractual compliance and seamless project execution.

Sales Performance and Business Planning
- Develop sales plans, forecasts, and action plans for the fleet segment to achieve assigned sales targets.
- Monitor sales performance, pipeline development, conversion rates, order intake, and revenue generation against established objectives.
- Prepare regular sales reports and business updates, identifying risks, opportunities, and corrective actions to achieve commercial goals.
- Analyze competitors’ fleet offerings, pricing strategies, financing alternatives,



and commercial conditions to strengthen the company’s competitive positioning.
- Maintain accurate and up-to-date customer records, sales opportunities, account plans, and commercial activity reports within the company’s designated systems.
- Provide market feedback and customer insights to support product positioning, pricing decisions, and fleet-specific commercial strategies.

Cross-Functional Collaboration and Customer Experience
- Work closely with Retail Sales, Marketing, Aftersales, Finance, Logistics, and other internal teams to develop integrated solutions for fleet customers.
- Coordinate with Aftersales to assess customers’ maintenance, warranty, service coverage, and technical support requirements.
- Develop and promote fleet solutions that consider total cost of ownership (TCO), vehicle efficiency, operating costs, and the potential benefits of vehicle electrification.
- Follow up on customer commitments, vehicle delivery schedules, and post-sale requirements to ensure customer satisfaction and strengthen long-term relationships.
- Represent the company in corporate meetings, industry events, business forums, and other activities aimed at expanding the fleet sales business.

Job Requirements

Education

- Bachelor’s degree in Business Administration, Marketing, Industrial Engineering, Automotive Engineering, or a related field.

Professional Experience
- Minimum of 8 years of experience in automotive sales, fleet sales, key account management, B2B sales, or business development.
- Demonstrated experience managing corporate accounts, negotiating commercial agreements, and closing high-value sales opportunities.
- Knowledge of the Colombian automotive market, particularly passenger vehicles, corporate fleet requirements, and institutional sales channels.
- Experience participating in corporate procurement processes, public-sector tenders, or institutional sales projects is desirable.

📌 Fleet Sales Manager (Bogotá)
🏢 BYD Colombia
📍 Bogotá