1. Job Purpose

Develop, manage, and expand the fleet sales business in Colombia's passenger vehicle market by identifying new business opportunities, establishing strategic relationships with corporate customers and institutional accounts, and driving sales growth. Lead fleet sales projects from prospecting and business development through commercial negotiations and contract closure, ensuring the achievement of sales targets and strengthening the company's market position in the corporate and institutional segments.

2. Key Responsibilities

- Fleet Business Development
- Develop and implement fleet sales strategies to expand the company's presence in the Colombian passenger vehicle market.
- Identify and pursue new business opportunities across corporate accounts, private companies, government entities, public institutions, and other fleet customers.
- Analyze market trends, customer needs, fleet renewal cycles, and business opportunities to identify potential customers and develop targeted sales initiatives.
- Build and maintain a robust sales pipeline, ensuring consistent prospecting, opportunity development, and conversion into successful business transactions.
- Identify opportunities to position the company's passenger vehicle portfolio, including electric and plug-in hybrid vehicles, as mobility solutions for corporate and institutional fleets.
- Key Account Management
- Establish, develop, and maintain long-term relationships with key corporate customers, strategic accounts, government entities, and institutional clients.
- Understand customers' fleet requirements, purchasing processes, vehicle usage patterns, budget constraints, and operational needs to propose suitable vehicle solutions.
- Manage key accounts throughout the sales cycle, ensuring effective communication, customer satisfaction, and the development of long-term business relationships.
- Conduct customer meetings, business presentations, product demonstrations, and commercial proposals to communicate the company's value proposition.
- Identify opportunities for account growth, repeat purchases, fleet expansion, and customer retention.
- Fleet Sales Projects and Commercial Negotiations
- Lead fleet sales projects involving corporate clients, government entities,



public-sector organizations, and other institutional customers.
- Coordinate the preparation and submission of commercial proposals, quotations, tenders, requests for proposals (RFPs), and other required documentation.
- Lead commercial negotiations regarding vehicle pricing, quantities, delivery schedules, payment terms, and other contractual conditions, in accordance with the company's internal policies and approval procedures.
- Coordinate with internal teams to ensure the timely preparation of proposals, contract documentation, vehicle availability confirmations, and delivery plans.
- Monitor the progress of fleet sales projects from initial contact and opportunity qualification through negotiation, contract signing, and vehicle delivery.
- Coordinate with Legal, Finance, Logistics, Aftersales, and other relevant departments to ensure compliance with contractual requirements and a smooth customer experience.
- Sales Performance and Business Planning
- Develop sales plans and forecasts for the fleet segment, establishing priorities and action plans to achieve assigned sales targets.
- Monitor sales performance, pipeline development, conversion rates, order intake, and revenue generation against established objectives.
- Prepare regular sales reports and business updates, identifying risks, opportunities, and corrective actions required to achieve commercial goals.
- Analyze competitors' fleet offerings, pricing strategies, financing alternatives, and commercial conditions to strengthen the company's competitive positioning.
- Maintain accurate and up-to-date customer records, sales opportunities, account plans, and commercial activity reports within the company's designated systems.
- Provide market feedback and customer insights to support product positioning, pricing decisions, and the development of fleet-specific commercial strategies.




- Cross-Functional Collaboration and Customer Experience
- Work closely with Retail Sales, Marketing, Aftersales, Finance, Logistics, and other internal teams to develop integrated solutions for fleet customers.
- Coordinate with Aftersales to assess customers' maintenance, warranty, service coverage, and technical support requirements.
- Support the development of fleet solutions that address total cost of ownership (TCO), vehicle efficiency, operating costs, and the potential benefits of vehicle electrification.
- Follow up on customer commitments, vehicle delivery schedules, and post-sale requirements to ensure customer satisfaction and strengthen long-term relationships.
- Represent the company in corporate meetings, industry events, business forums, and other activities aimed at developing the fleet sales business.

3. Job Requirements

- Bachelor's degree in Business Administration, Marketing, Industrial Engineering, Automotive Engineering, or a related field.
- Minimum of 8 years of experience in automotive sales, fleet sales, key account management, B2B sales, or business development.
- Demonstrated experience managing corporate accounts, negotiating commercial agreements, and closing high-value sales opportunities.
- Knowledge of the Colombian automotive market, particularly passenger vehicles, corporate fleet requirements, and institutional sales channels.
- Experience participating in corporate procurement processes, public-sector tenders, or institutional sales projects is desirable.
- Strong commercial negotiation, customer relationship management, and business development skills.
- Ability to develop sales strategies, manage a commercial pipeline, prepare forecasts, and analyze sales performance indicators.
- Knowledge of fleet economics, total cost of ownership (TCO), financing alternatives, and electric vehicle solutions is an advantage.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint; experience using CRM platforms is desirable.
- Intermediate to advanced English proficiency to communicate with regional and integral teams.
- Availability to travel nationally as required to manage customer accounts and develop business opportunities.

📌 Fleet Sales Manager (Bogotá)
🏢 BYD Colombia
📍 Bogotá