1. Job Purpose
Conduct comprehensive market research and competitive analysis of the Colombian passenger vehicle industry to identify market trends, customer preferences, competitive dynamics, and business opportunities. Provide data-driven insights to support local product planning, vehicle configuration decisions, pricing strategies, and product positioning, ensuring alignment with Colombian market demands, regulatory requirements, and the company's business objectives.

2. Key Responsibilities
• Market Research and Industry Analysis
• Conduct ongoing research and analysis of the Colombian passenger vehicle market, including industry trends, market growth, consumer behavior, customer preferences, and emerging business opportunities.
• Monitor the performance of the passenger vehicle industry, analyzing sales volumes, market share, segment distribution, and changes in customer demand.
• Analyze market developments across key vehicle segments, including sedans, SUVs, plug-in hybrid electric vehicles (PHEVs), battery electric vehicles (BEVs), and other relevant categories.
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consolidate, and analyze market data from industry associations, official sources, market intelligence platforms, dealerships, and other relevant channels.
• Identify changes in consumer preferences, mobility trends, and technological developments that may influence product demand and purchasing decisions in Colombia.
• Competitor Analysis and Benchmarking
• Monitor key competitors in the Colombian automotive market, including their vehicle models, technical specifications, configurations, equipment levels, pricing, sales performance, and product positioning.
• Track new vehicle launches, model updates, promotional campaigns, commercial strategies, and changes in competitors' product portfolios.
• Conduct competitive benchmarking to evaluate vehicle features, performance, technology, safety equipment, design, range, charging capabilities, fuel efficiency, and overall value proposition.
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📌 Product manager (Bogotá)
🏢 BYD Colombia
📍 Bogotá