Position: PR Manager

Language ENG B2+/C1

: The PR Manager is in charge of the Communications & PR area and reporting directly to the Director of Marketing, Communications, and Public Relations. The purpose of the position is to build HONOR's credibility as a technology brand in Colombia with media, product reviewers and tech KOLs, and to protect its reputation. The PR Manager plans and leads the communications and public relations plan covering product PR and launches, technical product communication, corporate communications and executive visibility, media relations and paid PR, tech KOLs and product seeding, press events and media activations, local web content, and crisis management.

The position acts as the primary point of contact for media and tech KOLs; manages the PR agency; negotiates, jointly with Procurement (PQD), the services within its scope; prepares and accompanies the company's spokespersons; and reports coverage and reputation results. Plans, negotiated agreements and public statements are approved by the line manager; corporate positioning and HONOR's public stance on issues and crises are decided by the line manager together with HQ and RHQ.

Responsibilities

- Communications and PR planning
- Prepare the annual communications and PR plan and the PR plan of each product launch, aligned with business objectives, the commercial calendar and the narrative and toolkits issued by HQ and RHQ, and present them with rationale, timeline and estimated budget.
- Adapt global and regional key messages, Q&A; and press toolkits to the Colombian market, preserving the consistency of the core narrative.
- Run, with the PR agency, the always-on editorial plan between launches: product stories, technology explainers, company milestones, data and trend angles.
- Monitor the media landscape and the communications activity of competitors and report the findings relevant to HONOR's plan.
- Prepare the communications inputs for reporting to local top management, RHQ and HQ.
- Product PR, technical product communication and launches
- Lead the PR execution of each product launch across its phases (pre-announcement, announcement, availability and sustain), coordinating the internal and external stakeholders.
- Lead technical product communication: translate specifications and technologies into accurate and verifiable explanations for media, reviewers, tech KOLs and internal teams.
- Prepare the local product brief of each launch (specifications, key features, substantiated claims, key messages, competitive reference, availability), and keep it updated.
- Produce, jointly with the PR agency, press releases, press kits, product sheets, Q&A; and briefing materials.
- Manage embargoes and confidential product information: embargoed pre-briefings with tier-1 media, embargo agreements, controlled distribution of materials and a log of recipients.
- Media relations, press office and paid PR
- Act as the primary point of contact and source of information for the main general, business, lifestyle and technology media in Colombia, building working relationships at editor and journalist level.
- Maintain the media database (outlets, contacts, beats, tier, coverage history) in line with personal-data requirements.
- Run the press office: media inquiries, interview requests and answers based on approved messages.
- Generate pitches, story angles, interviews and editorial opportunities.
- Manage paid PR end to end: propose outlets, formats and placements; request and compare proposals; negotiate prices and conditions jointly with Procurement (PQD); coordinate content and publication; and verify delivery and its identification as paid content.
- Tech media, tech KOLs, product seeding and marketing samples
- Manage the relationship with technology journalists, product reviewers and tech KOLs.




- Propose the tech KOLs and reviewers for each launch with a documented rationale (audience, credibility in technology, previous performance, brand safety, history with competitors) and negotiate fees, deliverables and usage rights jointly with Procurement (PQD).
- Brief tech KOLs and reviewers on product, key messages, embargo dates, usage rights and the disclosure of the commercial relationship.
- Hold responsibility for the content of contracted tech KOLs: review scripts and drafts for technical accuracy, key messages and disclosure, and follow up on publication and performance.
- Run the product seeding and review-unit program: allocation, shipping, rotation among media and creators, loan agreements and returns.
- Keep the register of marketing samples of the Marketing team (media, reviewers, tech KOLs, events, productions and shoots), with periodic reconciliation with Finance.
- Coordinate with the responsible areas whenever lifestyle KOLs, UGC creators or brand ambassadors take part in press or technology-media activities; their management sits with those areas.
- Corporate communications, executive visibility and spokespersons
- Develop corporate content about HONOR Colombia (company milestones, local operation, after-sales service, warranty), addressing the trust topics relevant to a technology brand of Chinese origin in Colombia.
- Propose and manage executive-visibility opportunities (interviews, profiles, forums, opinion pieces, speaking engagements) for the CEO of HONOR Colombia, the line manager and other designated spokespersons.
- Prepare briefing books, key messages and Q&A; for every spokesperson engagement, accompany spokespersons in interviews, and organize media training directly or through the PR agency.
- Press events and media activations
- Plan and run press events and media activations (launch press events, media gatherings, roundtables, product experiences for media and tech KOLs, press trips): guest lists, invitations, accreditation, agenda, spokespersons, materials and post-event follow-up.
- Lead the press and spokesperson component of events, activations and ambassador collaborations that involve press or public exposure.
- Manage personal-data authorizations for event registrations and validate with Legal and Compliance any contest or giveaway linked to press activities.
- Issues, crisis and reputation
- Monitor media coverage, together with the social-listening signals reported by the Digital team, and identify issues early.
- Run the crisis communication protocol: severity classification, escalation chain, draft holding statements, Q&A;, stakeholder notes and issue log.
- Coordinate with Legal and Compliance, Sales, Retail and the after-sales area the information to be shared with channel partners and customer service during an issue.
- Prepare a closing report for each issue or crisis, with timeline, actions, results and lessons learned.
- PR agency management
- Manage the PR agency: briefs, work plan, priorities, deliverables, timelines and quality of materials.
- Review agency deliverables against the brief and HONOR standards, and run regular status meetings and action logs.
- Negotiate, jointly with Procurement (PQD), the agency's scope, fees and contract terms, and evaluate its performance periodically.
- Measurement and reporting
- Consolidate, with the PR agency, the coverage report of each launch and period, including advertising value equivalency (Ad Value) under the approved methodology,



together with qualitative indicators: outlet tier, presence of key messages, tone, spokesperson presence, share of voice and product-review coverage.
- Ensure that the agency applies the Ad Value methodology consistently across launches and periods.
- Report results against the objectives of each plan, with conclusions and recommendations.
- Prepare the periodic communications reports: weekly coverage and issues summary, monthly PR results, closing report per launch and inputs for RHQ and HQ.
- Local web content
- Manage the local content of HONOR's Colombian web pages (newsroom, press releases, product pages, specifications, corporate information) through the tools and workflow established with HQ, keeping it updated for each launch.
- Verify that product information published on the web pages matches the substantiated product information, and keep a log of corrections.
- Administrative processes of the PR operation (budget execution, vendor payments and reporting)
- Prepare the proposed PR budget per period and per launch, with cost breakdown and rationale.
- Prepare and submit in HONOR's internal system the budget applications for each approved initiative, with the supporting documentation required, and follow up on the approval workflow at Country, Region and HQ level.
- Request and compare quotes and proposals from the PR agency, media, event vendors, tech KOLs and other PR service providers, and negotiate them jointly with Procurement (PQD).
- Support the administrative onboarding of vendors and create purchase requests and purchase orders, ensuring that every service starts with an approved purchase order.
- Register the acceptance of deliverables in the system, including proof of publication for paid PR and tech KOL content, as the basis for payment.
- Follow up on payment status with Finance and attend to vendors' administrative inquiries.
- Track the budget execution of the Communications & PR area by project and line (approved, committed, invoiced, paid, balance), keep the control file reconciled with the system, and anticipate any risk of deviation.
- Prepare month-end and year-end accrual information for Finance and the budget closing of each launch.
- Maintain the administrative file of each project for traceability and audit.
- Manage the renewal of media-monitoring, media-database and other recurring services used by the area.

Profile

Academic Background

- Bachelor's degree (professional degree) in Social Communication, Journalism, Public Relations, Marketing or a related field.
- Specialization or diploma in corporate communications, public relations, reputation management or strategic communication is a plus.

Professional Experience

- 6 years minimum of professional experience in public relations, corporate communications or press relations, in-house or in PR agencies.
- At least 3 years managing relationships with media and with PR agencies for consumer technology, consumer electronics, telecommunications.
- Demonstrable experience in product-launch PR with embargoed information, including press events and product review programs.
- Established working relationships with general, business and technology media in Colombia, and with technology reviewers and tech content creators.
- Experience as a technical or product spokesperson with media, and in spokesperson preparation for senior executives.
- Experience in crisis communication.
- Experience negotiating with PR agencies, media, content creators and event vendors jointly with procurement teams, including paid editorial placements.
- Experience with the administrative cycle of PR or marketing spend (quotes, purchase orders, deliverable acceptance, invoices and payment follow-up).
- Experience in multinational companies working with regional or integral headquarters is preferred.

📌 Public Relations Manager (Bogotá)
🏢 HONOR Colombia
📍 Bogotá