The Opportunity
Lab Alley is looking for a high-energy, data-obsessed Performance Marketer to accelerate our growth and optimize our digital customer acquisition channels for our "Essential Chemicals" portfolio. In this role, you will design, execute, and scale high-impact paid marketing campaigns-spanning search, shopping, social, and display-to drive high-intent B2B and e-commerce traffic with max ROI. If you thrive in a fast-paced environment where creative messaging meets rigorous analytical testing, we want you on our team.
Responsibilities: What You'll Do
- Paid Acquisition Leadership: Manage end-to-end performance marketing strategy and campaign execution across channels such as Google Ads (Search, Shopping, Performance Max), Bing Ads, Paid Social (LinkedIn, Meta), and industry networks.
- Data-Driven Optimization: Continually test and refine ad copy, bidding strategies, audiences, landing pages, and creative assets to lower CAC (Customer Acquisition Cost) and improve ROAS (Return on Ad Spend).
- Campaign Analytics & Reporting: Track key performance indicators (e.g., CPA,



CVR, CTR, LTV) and deliver clear, actionable reports and insights to key stakeholders.
- Landing Page & Conversion Optimization: Partner with web and design teams to build and test high-converting landing pages tailored to targeted search intent and specific chemical categories.
- Budget Management: Oversee and allocate substantial advertising budgets across channels, forecasting spend and driving consistent, scalable growth aligned with company revenue goals.
- Audience & Technical Targeting: Utilize customer segmentation, custom audiences, retargeting tactics, and conversion tracking protocols (Google Tag Manager, pixels, GA4) to ensure precise audience reach.
- Policy Compliance & Account Health: Proactively monitor and resolve Google Ads and Google Merchant Center policy violations, product issue diagnostics, feed optimization, and item disapprovals (e.g., restricted substances, pricing

📌 Performance Marketer (Colombia)
🏢 Lab Alley
📍 Colombia