TikTok Media Buyer & Strategist (In-House, Performance-Based)About us
We're a full-stack marketing and sales firm that scales info-product businesses. Our flagship offer is a high-ticket program that teaches women to build and scale on TikTok Shop. It already brings in strong revenue from organic content alone. We have a proven webinar that converts, and now we want to pour paid traffic into it.
The role
We're hiring an in-house TikTok Media Buyer & Strategist to launch and scale our paid TikTok ads. This isn't an agency retainer. You'll be part of the team and work 100% on our account. You'll own TikTok Ads Manager end to end. Our creative team makes the content, and you'll tell them what wins.
What you'll do
• Plan, build, launch and optimize TikTok campaigns end to end: structure, audiences, budgets, bidding and scaling.
• Set up and maintain tracking and integrations (TikTok Pixel and Events API, conversion events, attribution through the webinar funnel).
• Give creative direction based on what's winning on TikTok right now, especially Spark ads.
• Review ad scripts for strong hooks and clear CTAs. Our in-house team handles all production.
• Report on performance and make clear calls on what to scale, cut and test next.
• Join our team meetings (Mon and Fri, 12 PM EST) and check in with the founder every day.
What you need
• A proven track record of profitable TikTok Spark ad campaigns, with results you can show: case studies, ROAS/CPA numbers, Ads Manager screenshots or references. Theory alone isn't enough.
• Deep, current knowledge of TikTok ad best practices, formats and creative trends.
• Strong tracking and analytics skills.
• Enough schedule overlap with EST for our meetings and daily check-ins.
• Ability to start ASAP.
Nice to have
• Experience with high-ticket offers, info products, coaching, courses or webinar funnels.
• Knowledge of TikTok Shop.
• Experience scaling accounts from launch to meaningful daily spend.