Position: E-commerce & Digital Marketing Analyst

Location: Cali, Valle del Cauca (100% On-site / Presencial)

Department: Marketing

Reports to: CEO & President

Contract Type: Indefinite-term, direct with the company

Schedule: Monday to Thursday 7am – 4:30pm, Friday 7am – 4pm (Schedule adapted to our headquarters in Cumming, GA)

Salary: $4.0M - 4.5M COP

Job Summary:

We are looking for a high-ownership, strategic, and analytical E-commerce & Digital Marketing Analyst who leads strategy and executes technical tasks hands-on, reporting directly to the CEO & President in an on-site role based in Cali. This position does not manage internal personnel, but demands high strategic autonomy to own our digital roadmap, translate business vision into execution, and coordinate external agency partners.

Structured at 60% Digital Marketing Strategy & Execution and 40% E-commerce Management, you will define digital growth plans, manage performance ad campaigns, and take direct ownership of conversion, catalog, and operational optimizations across Shopify, Amazon, and TikTok Shop.

Responsibilities:

Strategic Digital Marketing & Performance Execution

Executive Strategic Ownership: Design, define, and own the digital marketing roadmap, presenting growth strategies, campaign projections, and executive performance updates directly to the CEO & President.

Paid Media Strategy & Hands-on Execution: Directly manage, launch, and optimize performance advertising campaigns across Meta Ads, Google Ads, and TikTok Ads (including TikTok Shop Ads) to drive revenue and ROAS.

Agency & Vendor Leadership: Lead external digital agencies, creative partners, and media vendors; set deliverables, audit performance, and ensure agency execution aligns with CEO-level priorities.

SEO & Business Analytics: Lead SEO/SEM initiatives and build high-level performance dashboards in Google Analytics 4 (GA4) and Looker Studio to deliver actionable revenue data directly to executive leadership.

E-commerce & Marketplace Strategy & Operations

E-commerce Platform Management: Manage and optimize day-to-day e-commerce operations across Amazon or Shopify and TikTok Shop, including product listings, catalog updates, storefront optimization, promotions, pricing, and merchandising.

Marketplace Performance:



Monitor product and marketplace performance, identify growth opportunities, and implement optimization strategies to improve traffic, conversion, revenue, and overall sales performance.

Social Commerce & TikTok Shop Execution: Manage TikTok Shop operations, including product catalog, shoppable content, affiliate/creator initiatives, promotions, and in-app storefront performance.

CRO Strategy & Testing: Develop and implement continuous Conversion Rate Optimization (CRO) initiatives, improving product detail pages, customer journeys, and checkout experiences through testing and data analysis.

E-commerce Content & Merchandising: Ensure product pages, images, descriptions, promotional assets, and other digital commerce content are accurate, optimized, and aligned with brand and commercial objectives.

Budget & Revenue Ownership: Monitor e-commerce and digital channel performance, supporting budget allocation and identifying opportunities to improve profitability, ROI, and revenue growth.

Requirements

Location Availability: Resident in Cali, Valle del Cauca, with full availability for 100% on-site work. (Mandatory)

Experience: Minimum of 4 years of experience leading digital marketing strategy while executing hands-on within CPG brands, e-commerce businesses, or performance agencies. Demonstrated experience reporting directly to executive stakeholders and coordinating external agencies or partners. (Mandatory)

E-commerce Experience: Hands-on experience managing and optimizing e-commerce operations through Amazon or Shopify AND TikTok Shop. Experience must include direct involvement in product listings, catalog management, promotions, storefront optimization, and e-commerce performance. (Mandatory)

Digital Marketing Experience: Proven hands-on experience with paid media, digital campaigns, SEO/SEM, conversion optimization, and performance analysis. (Mandatory)

Executive & Strategic Mindset:



High autonomy, strong business acumen, analytical thinking, and the ability to take ownership of digital growth initiatives as an individual contributor. (Mandatory)

Language: Advanced / Fluent English (C1 Level), written and spoken, to communicate and report directly to US HQ leadership. (Mandatory)

Education: Bachelor's degree in Marketing, Business Administration, Industrial Engineering, Digital Marketing, Communications, or a related field. (Mandatory)

Experience working with CPG, Food & Beverage, Retail, FMCG, or consumer brands is strongly preferred.

Experience managing external digital agencies, media partners, creative agencies, or vendors is preferred.

Technical Skills:

Digital Marketing & Performance

Hands-on proficiency in Meta Ads Manager, Google Ads, and TikTok Ads.

Strong understanding of SEO/SEM, Google Search Console, CRO, A/B testing, and digital growth strategies.

Experience analyzing ROAS, ROI, revenue, conversion rates, and campaign performance.

Advanced proficiency in Google Analytics 4 (GA4), Looker Studio, and Excel.

E-commerce & Social Commerce

Hands-on experience with Amazon or Shopify and TikTok Shop is mandatory.

Experience managing product catalogs, product listings, pricing, promotions, storefronts, and digital merchandising.

Experience optimizing product detail pages (PDPs), customer journeys, and conversion performance.

Experience with TikTok Shop operations, shoppable content, affiliate/creator programs, and social commerce.

Understanding of e-commerce analytics, conversion metrics, and marketplace performance.

Experience with Amazon Seller Central or Shopify Admin is required, depending on the platform experience.

Experience with both Amazon and Shopify is a plus.

Familiarity with AI-powered tools such as ChatGPT, Gemini, Canva AI, or similar is preferred.

Compensation and Benefits

Birthday off

Permanent contract

We provide the equipment

Essential health insurance

Funeral allowance

Access to the Support Team: our internal wellness program

Ricky Joy Academy: internal professional development

Discount package with corporate partnerships (gym, online courses, hotels, etc.)

Opportunities for advancement within the company

📌 E-commerce & Digital Marketing Analyst (Cali)
🏢 The Ricky Joy
📍 Cali