About the Role We are seeking a results-driven Digital Marketing Specialist to join a growing digital marketing agency. In this role, you will develop, execute, and optimize digital marketing campaigns across multiple channels to help clients achieve their business objectives.

You will work closely with internal teams and clients to implement data-driven strategies, increase online visibility, generate leads, and maximize return on investment (ROI). The ideal candidate is analytical, proactive, and comfortable managing multiple campaigns and client accounts in a fast-paced environment.

Key Responsibilities

- Plan, execute, and optimize digital marketing campaigns across paid, owned, and earned channels.
- Manage and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, TikTok Ads, and other relevant platforms.
- Develop and implement SEO strategies, including keyword research, on-page optimization, and technical SEO recommendations.
- Create and manage email marketing campaigns and marketing automation workflows.
- Monitor website and campaign performance using Google Analytics 4 (GA4), Google Tag Manager, and other analytics tools.
- Analyze campaign data, prepare performance reports, and provide actionable insights to improve results.
- Manage social media content calendars and collaborate with designers and copywriters to develop campaign assets.
- Conduct competitor research, market analysis, and audience segmentation.
- Optimize landing pages and conversion funnels to improve lead generation and conversion rates.




- Coordinate with clients and internal stakeholders to ensure campaigns align with business objectives.
- Stay up to date with digital marketing trends, platform updates, and industry best practices.

Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2-5 years of experience in digital marketing, preferably within a digital marketing agency.
- Hands-on experience managing paid advertising campaigns across multiple platforms.
- Strong understanding of SEO, SEM, content marketing, email marketing, and social media marketing.
- Experience with Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, and CRM platforms.
- Proficiency in Microsoft Office or Google Workspace.
- Strong analytical, problem-solving, and communication skills.
- Excellent organizational and project management skills, with the ability to manage multiple client accounts simultaneously.
- Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications
- Google Ads Certification.
- Google Analytics Certification.
- Meta Certified Digital Marketing Associate or Professional Certification.
- Experience with HubSpot, Mailchimp, Klaviyo, or similar marketing automation platforms.




- Basic knowledge of HTML/CSS and WordPress.
- Experience with SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.

Key Skills
- Digital Marketing Strategy
- Paid Media Management (PPC)
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Social Media Marketing
- Email Marketing and Marketing Automation
- Google Analytics 4 (GA4) and Data Analysis
- Campaign Performance Reporting
- Conversion Rate Optimization (CRO)
- Content Marketing and Campaign Management
- Advertising Budget Management
- Client Communication and Stakeholder Management
- Time Management and Critical Thinking

Key Performance Indicators (KPIs) Success in this role will be measured by performance across key metrics, including:
- Return on Ad Spend (ROAS)
- Cost per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Website Traffic Growth
- Conversion Rate
- Lead Generation Performance
- Campaign ROI
- Organic Search Rankings
- Client Satisfaction
- On-Time Campaign Delivery

Idóneo Candidate The ideal candidate combines hands-on digital marketing experience with strong analytical skills and a results-oriented mindset. They can manage multiple campaigns, interpret performance data, identify opportunities for improvement, and collaborate effectively with clients and internal teams to deliver measurable marketing results. Location: Remote - Colombia

Schedule: Monday-Friday, M to F 9am-6pm AEST /

T to S 6pm to 3am Col (flexible to working mid shift COL hours)

Type of Contract: Full-Time

Equipment: Provided

📌 Digital Marketing Specialist (Colombia)
🏢 Outsourced
📍 Colombia