The core mission of this role is to penetrate the Colombian sales network and ensure the high-impact execution of headquarters' strategies.
- Sales Growth &
- Performance Management:
Drive sales targets across distributors and
Key Accounts (KA)
. Perform deep-dive analysis of the sales cycle to boost monthly
Sell-out (SO)
and
Offtake metrics.
- Key Account Operations &
- Expansion:
Maintain and strengthen relationships with existing core KAs. Proactively identify and develop new "white space" accounts and optimize Point of Sale Materials (
POSM
) to ensure brand excellence.
- Deep Distributor Supervision:
Execute daily field visits and on-site inspections. Maintain real-time control over distributor inventory, logistics, and field execution to ensure 100% alignment with integral HQ strategies.
- Market Intelligence &
- Digital Reporting:
Monitor competitor movements and market trends.
Utilize
English as the primary language for HQ reporting. Leverage digital dashboards and
AI/LLM tools to transform complex field data into structured, actionable insights for leadership.
1. Job Requirements (Perfil del Candidato)
We are seeking a senior sales professional with a robust background in FMCG,
strong mathematical logic, and the resilience to navigate complex environments.
- Professional Experience:
5 to 8 years of relevant experience in sales management.
- At least
5 years in the FMCG sector
, with a proven track record of "boots on the ground" problem-solving at the distributor and store level.
- Core Competencies:
- Analytical Logic:
Exceptional ability for data-driven decision-making and mathematical logic.
- Cognitive Agility:
Ability to abstract the complex/informal Latin American sales landscape into structured KPIs.
- Bilingual Proficiency:
Native Spanish and
Fluent English
(written and spoken) for formal business reporting and HQ collaboration.
- Education:
Bachelor’s Degree required (Business Administration, Engineering, or related fields). Master’s or MBA is a plus.
- Soft Skills &
- Values:
- Execution &
- Autonomy:
A "hunter" mindset with the ability to thrive in high-pressure, uncertain environments.
- Cross-Cultural Synergy:
High emotional intelligence and the ability to bridge the gap between local market realities and international corporate culture.