Voted #1 EHR by PC Mag, WRS Health delivers a fully integrated cloud based EMR and practice management solutions to its clients. We bring solutions to physicians by providing constant enhancement of our products and services including EHR, practice management, marketing, patient coordination and billing.Job OverviewCompany OverviewVoted #1 EHR by PC Mag, WRS Health delivers a fully integrated cloud based EMR and practice management solutions to its clients. We bring solutions to physicians by providing constant enhancement of our products and services including EHR, practice management, marketing, patient coordination and billing.Job OverviewVoted the #1 EHR by PC Magazine, WRS Health is a physician-owned company delivering a fully integrated, AI-powered cloud EHR and practice management platform to medical practices across 25+ specialties. We support physicians with continuously improving products and services, including EHR, practice management, marketing, patient coordination, and billing.We are seeking a Marketing Operations Strategist to develop and execute strategic marketing plans that drive brand awareness, customer acquisition, and revenue growth. You will build repeatable, measurable marketing systems that align with company goals, using HubSpot, AI-driven automation, and data science to turn marketing data into smarter decisions. This role is adecuado for a results-driven, creative, and collaborative leader with a strong B2B SaaS background who enjoys managing projects, documenting processes, analyzing performance, and optimizing the website for better user experience, conversion rates, and lead generation.Key ResponsibilitiesMarketing Strategy & PlanningDesign and execute a comprehensive marketing strategy aligned with company objectives, target markets, and healthcare IT industry trendsCollaborate with executive leadership to define marketing goals, KPIs, and budgetsAI-Focused Marketing WorkflowsDesign and implement AI-powered workflows for lead scoring, content generation, audience segmentation, chatbots, and campaign personalizationEvaluate and integrate AI tools (including HubSpot's AI features) into the marketing stack, with clear guidelines for quality, brand voice, and HIPAA-conscious data useData Science & Marketing AnalyticsApply statistical analysis, predictive modeling, and attribution modeling to forecast pipeline,



identify high-value segments, and measure channel effectivenessDesign and analyze A/B and multivariate tests across emails, landing pages, and website experiences, turning results into actionable recommendationsHubSpot & Marketing AutomationManage HubSpot (Marketing, Sales, Service, and CMS Hubs), including automation workflows, processes, and data hygieneAnalyzereports and dashboards in HubSpot to track KPIs, campaign performance, and ROI for stakeholdersCampaign & Website OptimizationBuild and manage the email marketing program from segmentation to executionImprove forms, email templates, landing pages, and website experiences to increase conversion rates and lead generationProject Management & Cross-Functional AlignmentManage marketing operations projects from initiation to completion, tracking progress, risks, and bottlenecks to stay on schedule and within budgetPartner with Marketing, Sales, and Customer Service teams to integrate processes and document repeatable workflowsQualificationsRequiredBachelor's degree in Marketing, Business Management, Data Analytics, or a related fieldAt least 5 years of experience in marketing, marketing operations, and project management, preferably in B2B SaaSAdvanced expertise in HubSpot (Marketing, Sales, Service, and CMS Hubs) and strong proficiency in marketing automation technologiesHands-on experience building AI-assisted marketing workflows (e.G., predictive lead scoring, AI content tools, chatbots, or personalization)Strong analytical and statistical skills, with the ability to translate data into actionable insightsAdvanced database management and data visualization skillsSolid understanding of customer journey mapping and business processesExcellent project management skills, with the ability to lead multiple projects at onceStrong communication skills, including knowing how to ask the right questions and turn answers into systemsPreferredHubSpot certifications (Marketing, Sales, Operations,



or related)Experience as a HubSpot trainer or in HubSpot customer supportWorking knowledge of SQL, Python, or R for marketing data analysisExperience with BI tools such as Looker Studio, Tableau, or Power BIFamiliarity with marketing attribution, predictive analytics, or machine learning conceptsExperience marketing to healthcare providers or in health IT, with awareness of HIPAA considerationsA Day in the LifeYour day blends strategy, systems, and data. You might start by reviewing HubSpot dashboards to check overnight campaign results and pipeline movement, then meet with Sales to refine how AI-driven lead scores route new leads to the right reps. Later, you could be building an automated nurture workflow that personalizes content by specialty, analyzing an A/B test on a demo-request landing page, or running a quick attribution analysis to show leadership which channels are actually driving booked demos. Along the way, you're cleaning up data, documenting processes so they can be repeated, keeping marketing projects on track, and testing new AI tools to see where they can save the team time without compromising quality.Success MetricsPipeline and revenue growth: Measurable increases in marketing-qualified leads (MQLs), demo requests, and marketing-sourced revenueConversion improvements: Higher conversion rates across the website, landing pages, forms, and email campaigns, validated through A/B testingAI-driven efficiency: AI and automation workflows in place that reduce manual work, improve lead scoring accuracy, and speed up campaign executionData quality and insight: Clean, reliable HubSpot data and accurate dashboards and attribution reporting that leadership uses to make decisionsOperational excellence: Marketing projects delivered on time and within budget, with documented, repeatable processes adopted across Marketing, Sales, and Customer ServiceLocation: RemoteJob Type: Full-timeHours: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST)This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure proper operations of the department.WRS Health is an equal opportunity employer.#J-18808-Ljbffr

📌 Marketing Operations Manager (Colombia)
🏢 WRS Health
📍 Colombia