- Define the product strategy and roadmap for target market segments.
- Support and facilitate the development and implementation of marketing plans.
- Oversee corporate communication tactics, including external and internal communications, public relations efforts, and the management of external vendors and consultants.
- Develop core product positioning and messaging.
- Recommend pricing strategies to achieve revenue and profitability goals.
- Plan and propose an overall budget to ensure success.
- Plan and establish key working relationships with industry leaders and influential clients. Organize and implement a customer relationship improvement program, including satisfaction surveys, client development activities, customer-facing skills training, etc.
- Conduct market research and analysis. Serve as an expert on the competitive landscape within target segments.
- Manage the production and distribution of marketing materials - such as promotional literature, graphics, and signage - tailored to various media channels.
- Develop and manage marketing databases.
- Work closely with sales and marketing management to ensure alignment between product development and distribution goals.
- Collaborate with the engineering team to develop and optimize product attributes, aiming to maximize customer preference within target segments.
- Design and plan quarterly sales and marketing seminars for regional staff.
- Deliver product presentations at trade shows, seminars, conferences, workshops, etc.
- Collaborate with the sales team to pursue partnerships and licensing opportunities.