Media Planning Director, GOC (Bogotá)

Media Planning Director, GOC (Bogotá)

19 oct
|
WPP Media
|
Bogotá

19 oct

WPP Media

Bogotá

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As part of the General Operations Centre (GOC), you will partner with client and regional teams across the United States, Europe, and Asia to elevate the quality of strategic output and strengthen WPP Media’s position as a trusted strategic marketing partner. We are looking for a Director, Media Planning who will:
- Partner with senior client and agency leads to develop communications strategies that address client business and marketing goals.




- Own the strategic foundation of client plans from insight development and audience definition through briefing, planning, activation, measurement, performance assessment, and action planning.
- Translate consumer, cultural, category, and business intelligence into clear target definitions, consumer journeys, brand opportunities, and actionable strategic choices.
- Develop integrated communications and content strategies with clear objectives, channel roles, deliverables, and measurement frameworks.
- Build credible relationships with key client, agency, and cross-functional stakeholders, and represent Strategy in integrated agency initiatives and collaborative working sessions.
- Define and raise the standard of strategic excellence by applying relevant global best practices, case studies, research, and learning to the client business.
- Partner with client leadership to build learning plans and strengthen strategic capability across client an

📌 Media Planning Director, GOC (Bogotá)
🏢 WPP Media
📍 Bogotá

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