About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
Role Summary and Impact
The Media Advertising Operations Senior Associate is responsible for developing and executing data-driven digital media strategies that align business objectives, brand growth, and performance goals. This role leads the planning, activation, optimization, and measurement of campaigns across Google, Meta, TikTok, and LinkedIn, ensuring efficient investment allocation and measurable results throughout the customer journey. By combining strategic thinking, advanced platform expertise, audience insights, and analytics, the role transforms campaign data into actionable recommendations that drive awareness, lead generation, conversions, and long-term business growth while collaborating closely with cross-functional teams and clients.




Skills and Experience:
- Advanced hands-on experience managing, optimizing, and scaling paid media campaigns across Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Ads, with a strong understanding of platform best practices and campaign structures.
- Proven expertise in performance marketing strategy, including audience planning, full-funnel campaign design, lead generation, conversion optimization, and budget allocation aligned with business objectives.
- Strong analytical skills with experience interpreting key performance metrics such as CPA, CPL, CAC, ROAS, CTR, CVR, and CPM, transforming data into actionable insights and strategic recommendations.
- Solid knowledge of measurement and tracking frameworks, including GA4, Google Tag Manager, conversion tracking, events implementation, and attribution analysis to ensure data accuracy and campaign effectiveness.
- Experience conduct

📌 Media Advertising Operation Associate Senior (Bogotá)
🏢 Wppmedia
📍 Bogotá