Marketing Manager – Growth Scalers (Warm Lead Generation & B2B Growth)

What You Will Do

As a Marketing Manager at Growth Scalers, your #1 mission is to generate warm, sales-qualified leads that consistently fill our pipeline and fuel company growth. Unlike client-facing roles, this position focuses exclusively on marketing Growth Scalers itself —designing and executing scalable demand generation systems that attract, nurture, and convert prospects into high-intent leads ready for sales conversations.

You’ll own the complete B2B marketing engine — from outbound infrastructure and cold outreach to content, nurturing, and inbound campaigns. If you’re passionate about building data-driven systems that turn cold prospects into warm opportunities, this role will allow you to make a direct and measurable impact.

Key Responsibilities

1. Warm Lead Generation & Demand Creation
- Build and execute marketing strategies that attract, qualify, and warm up potential clients through multi-channel outreach and targeted campaigns.




- Identify adecuado Amazon and e-commerce brand prospects using SmartScout and segment them based on category, size, and performance.
- Enrich leads with Clay, pulling in key firmographic, technographic, and behavioral signals (e.g., sales rank, ad spend, review volume) to improve targeting accuracy.
- Maintain a high-quality, segmented pipeline of leads designed for maximum conversion into sales-qualified opportunities.

2. Cold Outreach That Warms Prospects
- Set up and manage a complete cold email system using Instantly, including inbox rotation, warm-ups, deliverability optimization, and A/B testing.
- Write and execute hyper-personalized cold email sequences that engage and warm up prospects rather than sell immediately.
- Continuously optimize campaigns to improve open, reply, and positive response rates — focusing on quality conversations over quantity.

3. Content & Video Marketing for Nurturing
- Produce sales enablement content — case studies, l

📌 Marketing Manager – Growth Scalers (Colombia)
🏢 Growth Scalers
📍 Colombia