Brand Manager – TENAAt Essity, we are looking for a brand Manager to lead the communication and media agenda for TENA across Colombia, Ecuador, Peru, Venezuela, Dominican Republic, and Puerto Rico, playing a key role in strengthening brand equity and driving sustainable business growth.This position will be responsible for deepening the connection between the brand and its target audiences through innovative communication, engagement, media, and content strategies. The role will contribute to the growth of one of Essity's most strategic global brands, helping position TENA as a trusted leader in the category while creating meaningful impact in people's lives.About the RoleYou will be responsible for designing and executing integrated 360° media and communication strategies, ensuring consistent and impactful delivery across multiple channels and markets. Working closely with global and local teams, as well as strategic partners, you will lead initiatives across media planning, content, influencer marketing, CRM, branding, and always-on communications to accelerate brand growth,



optimize media investments, and strengthen consumer engagement, and brand equity.What You Will DoDevelop and execute integrated 360° brand, media, and communication strategies across the assigned markets.Lead content, CRM, influencer marketing, public relations, and always-on communication initiatives.Adapt and implement global brand strategies, ensuring local relevance and regional consistency.Manage media, creative, PR, digital, and influencer agencies to ensure executional excellence.Monitor brand health, campaign performance, consumer insights, and media effectiveness to generate actionable recommendations.Optimize media investments with a focus on effectiveness, brand growth, and business impact.Collaborate with local, regional, and integral teams to deliver strategic priorities.Who You AreWe are looking for a strategic-minded, results-oriented professional with a passion for brand building

📌 Brand Manager (Medellín)
🏢 Essity
📍 Medellín