Descripción: ROLE AT A GLANCE: HOW YOU’LL MAKE AN IMPACT: - Definition of metrics, analysis of results, and implementation of improvements across communication channels with Distributors and Preferred Member. - Support an Omnichannel strategy - Coordination with South and Central American countries to distribute materials aimed at supporting Independent Distributors in their sales processes. Includes: supplements/newsletters, web pages, support materials, among others. - Support in the regional implementation of globally defined strategies related to Distributors and Preferred Member communication and CRM. - Coordination of updates to MyHerbalife for the SAMCAM region. - Build, implement, and measure communication plans together with department management, ensuring alignment with the company’s commercial strategy. - Execution of communication and CRM campaigns. - Management of the Brazil Communication Calendar. - Use AI tools to improve task performance and increase the efficiency of the department. TEAM DYNAMICS: - Regional Scope: The Communications specialist will support the strategy and execution of communications across Central and South America, ensuring consistency and alignment with general guidelines. - Collaborative Culture: The role involves close collaboration with local teams in each country, fostering an inclusive, multicultural environment that values idea-sharing. - Cross-Functional Interaction: The position requires ongoing coordination with Promotions, Sales, Marketing, DMOs, PC, MPC and regional leaders to deliver consistent and effective messaging. - Fast-Paced Environment: The team operates in a dynamic setting with multiple simultaneous projects and tight deadlines, requiring strong organizational skills,



adaptability, and prioritization. - Innovation & Creativity: Innovative proposals and creative solutions are highly valued to strengthen the organization’s reputation and enhance both internal and external communications. LEADERSHIP AND SUPERVISORY RESPONSIBILITIES: - Team Leadership: The Communications Supervisor will oversee a regional communications team, providing guidance, direction, and support to ensure high-quality execution of strategies across Central and South America. - Performance Management: Responsible for setting objectives, monitoring progress, and conducting regular evaluations to foster accountability and continuous improvement. - Resource Allocation: Manages priorities, workload distribution, and resources to ensure efficiency and alignment with organizational goals. - Strategic Oversight: Ensures that communication initiatives are consistent with global standards while adapting to local contexts and needs Calificaciones: QUALIFICATIONS FOR SUCCESS: Education - Bachelor’s degree in Communications, Marketing, Public Relations, or related field Experience - 5+ years of relevant experience in communications/CRM Skills/Certifications *limit 3-5 bullets - Proven written and verbal communication skills in Portuguese, Spanish, and English - Experience working with cross-functional teams and external agencies - Knowledge of Web Analytics, Google Analytics, Google Tag Manager, Google Search Console, Adobe Analytics and AI tools. - Basic knowledge of HTML and design - up to date with trends in the retail market. - Strong communication, organization, and teamwork skills. - Proven experience with ExactTarget / Salesforce Marketing Cloud. - Experience in Omnichannel strategy

📌 Specialist, CRM (Bogotá)
🏢 Herbalife
📍 Bogotá