What's The Role

The Senior Analyst, Commercial & GTM Intelligence will work within the B2C Commercial & GTM team to turn commercial, customer and market data into actionable insights across Liberty Caribbean markets. The role combines hands-on analytics, business intelligence and AI-enabled automation to identify growth opportunities, explain performance and inform go-to-market decisions. This is an on-site position in the Bogota office.

Reporting to the Commercial Strategy & GTM Manager B2C, this senior individual contributor will partner with regional and local teams to support CVP design, launch planning, channel strategy and post-launch performance evaluation. The role delivers reliable dashboards, commercial analysis and clear recommendations for leadership, owning analytical deliverables while supporting end-to-end GTM execution.

- Application Note: As this role supports the Caribbean market, the entire interview process and daily operations will be conducted in English. Please submit your resume in English.
- Language Skills: Fluency in English (both written and verbal) is a strict requirement, as this role directly supports our Caribbean operations from our Bogota office.

What You'll Do

Business Intelligence & Performance Monitoring

- Build and maintain dashboards tracking revenue, ARPU, gross and net additions, churn, customer experience and commercial initiative performance across markets.
- Analyze presente performance against targets, forecasts and prior periods; explain key drivers, flag emerging risks and identify opportunities.
- Partner with Finance, BI and market teams to align KPI definitions, reconcile data sources and document reporting logic, assumptions and limitations.

Commercial & Customer Insights

- Analyze customer segments, acquisition, retention, product adoption and channel performance to identify opportunities for profitable growth.
- Combine commercial data, customer feedback, market research and competitive benchmarks to translate business questions into actionable insights.
- Evaluate campaigns, offers and CVPs using cohort analysis, pre/post comparisons and controlled tests where feasible; distinguish observed changes from demonstrated impact.
- Develop business cases, opportunity sizing and scenario models with Finance and commercial stakeholders to support prioritization and investment decisions.

AI-Enabled Analytics & Automation

- Use SQL and analytical tools to extract, transform and analyze data; automate recurring reporting and quality checks to reduce manual effort.
- Use approved AI tools, such as Claude and Replit, to accelerate research synthesis, coding, analysis and presentation preparation, validating outputs before use.
- Develop reusable analytical workflows and templates; document methods and protect confidential and customer data in line with company policies.

Stakeholder Partnership & Analytical Delivery

- Translate stakeholder requests into clear analytical questions, agreed requirements,



deliverables and timelines; manage multiple analytical workstreams independently.
- Partner with Commercial, Marketing, Finance, BI and local market teams to provide evidence for CVP design, GTM planning and performance reviews.
- Present recommendations, clarify trade-offs and track agreed actions with business owners; escalate data or delivery issues and share reusable approaches across markets.

Executive Reporting & Data Storytelling

- Prepare concise dashboards, performance reviews and executive presentations for leadership meetings, including ELT and in-market reviews.
- Explain what happened, why it matters and what action is recommended, using clear visualizations and transparent assumptions rather than reporting numbers alone.
- Maintain reliable reporting cadences, enable stakeholder self-service and improve analytical outputs based on feedback, adoption and decision usefulness.

What You'll Need

This role is for a commercially curious, hands-on analyst who goes beyond reporting to explain performance, recommend action and use data and AI responsibly to improve the speed and quality of decisions.

- Application Note: As this role supports the Caribbean market, the entire interview process and daily operations will be conducted in English. Please submit your resume in English.
- Language Skills: Fluency in English (both written and verbal) is a strict requirement, as this role directly supports our Caribbean operations from our Bogota office.

Experience

- 3+ years of relevant experience in business intelligence, commercial analytics, business analytics, consulting or a comparable data-intensive role, with demonstrated independent ownership of analytical deliverables.
- Experience in telecommunications or other subscription-based businesses is preferred, particularly in acquisition, retention, pricing or customer value analysis.
- Demonstrated experience delivering dashboards, analytical models and executive presentations that inform commercial decisions.
- Practical experience querying and validating data, automating recurring reporting and working with multiple stakeholders; familiarity with cloud data environments such as AWS is a plus.

Skills & Abilities

- Strong analytical and commercial judgment: able to frame ambiguous questions, investigate root causes and translate findings into practical recommendations.
- Hands-on SQL & Python proficiency, advanced Excel/Google Sheets modeling and experience building dashboards in Power BI, Tableau or a comparable BI platform.
- Strong data visualization and executive storytelling skills, with the ability to explain complex findings clearly to non-technical audiences.




- Working knowledge of Python for analysis or automation; comfortable using approved AI tools with appropriate validation and data safeguards.
- Ability to influence cross-functional stakeholders without formal authority, clarify requirements and independently deliver high-quality analytical work.
- Attention to data quality, curiosity and a continuous-improvement mindset; able to document methods, challenge assumptions and manage competing priorities.

Innovates with a customer focus

- Uses customer and business evidence to identify opportunities, improve experiences and recommend practical solutions.

Entrepreneurial Drive for Results

- Takes ownership of accurate, timely analytical outputs and focuses recommendations on measurable commercial outcomes.

Lives One Company

- Collaborates across markets and functions, shares knowledge and supports consistent definitions and reusable analytical practices.

Leads and Inspires

- Builds trust through clear communication and sound judgment; shares expertise and supports colleagues without requiring formal management authority.

Industry Specific

- Understands commercial drivers in subscription businesses and applies relevant practices from other industries; telecommunications, ISP and broadcast knowledge is a plus.

Resilient Approach

- Adapts to changing priorities, works effectively with incomplete information and makes uncertainty explicit while maintaining analytical quality.

Who We Are

We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands Liberty Latin America, Liberty Caribbean, Liberty Business, Liberty Caribbean ICT, Bahamas Telecommunication (BTC), FLOW, Liberty Networks, Liberty Communications(Puerto Rico & USVI), Liberty Costa Rica, and Más Móvil. We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the región

Why Join Us

Technology excites us, enables us, and drives us. We´re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers´ lives with technology so that they can connect, work, live and play without missing a beat. Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.

Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and/or local laws.

#LI-KW1

📌 Senior Analyst, Commercial & GTM Intelligence (Bogotá)
🏢 Liberty Latin America Communications
📍 Bogotá