The core mission of this role is to penetrate the Colombian sales network and ensure the high-impact execution of headquarters' strategies.

- Sales Growth & Performance Management: Drive sales targets across distributors and Key Accounts (KA) .

Perform deep-dive analysis of the sales cycle to boost monthly Sell-out (SO) and Offtake metrics.

- Key Account Operations & Expansion: Maintain and strengthen relationships with existing core KAs. Proactively identify and develop new white space accounts and optimize Point of Sale Materials (POSM ) to ensure brand excellence.

- Deep Distributor Supervision: Execute daily field visits and on-site inspections.

Maintain real-time control over distributor inventory, logistics, and field execution to ensure 100% alignment with general HQ strategies.

- Market Intelligence & Digital Reporting: Monitor competitor movements and market trends.

Utilize English as the primary language for HQ reporting.

Leverage digital dashboards and AI/LLM tools to transform complex field data into structured, actionable insights for leadership.

We are seeking a senior sales professional with a robust background in FMCG, strong mathematical logic,



and the resilience to navigate complex environments.

- Professional Experience: 5 to 8 years of relevant experience in sales management.

- At least 5 years in the FMCG sector , with a proven track record of boots on the ground problem-solving at the distributor and store level.

- Core Competencies:
- Analytical Logic: Exceptional ability for data-driven decision-making and mathematical logic.

- Cognitive Agility: Ability to abstract the complex/informal Latin American sales landscape into structured KPIs.
- Bilingual Proficiency: Native Spanish and Fluent English (written and spoken) for formal business reporting and HQ collaboration.

- Education: Bachelor’s Degree required (Business Administration, Engineering, or related fields).

Master’s or MBA is a plus.

- Soft Skills & Values:
- Execution & Autonomy: A hunter mindset with the ability to thrive in high-pressure, uncertain environments.

- Cross-Cultural Synergy: High emotional intelligence and the ability to bridge the gap between local market realities and international corporate culture.

#J-18808-Ljbffr

📌 Colombia Sales Manager (Bogotá)
🏢 RELX International
📍 Bogotá