JOB DUCK IS HIRING A CAMPAIGN AND GROWTH MANAGER

For ambitious, culturally diverse, curious minds seeking booming careers, Job Duck unlocks and nurtures your potential. We connect you with rewarding, remote job opportunities with US-based employers who recognize and appreciate your skills, allowing you to not just survive but thrive. As a lifestyle company we ensure that everybody working here has a fantastic time, which is why we’ve earned the Great Place to Work Certification for 4 years

Role Overview

The Campaign & Growth Manager is responsible for driving qualified lead generation and accelerating business growth through strategic, data-driven marketing campaigns. This role transforms company growth objectives into comprehensive marketing strategies that connect the right audiences with the right messages across multiple channels. The adecuado candidate is both a strategic thinker and a hands-on marketing leader who thrives on analyzing performance, optimizing campaigns, and uncovering new growth opportunities. Success in this role requires strong decision-making skills, analytical expertise, and the ability to coordinate cross-functional teams to deliver measurable business results. If you are passionate about performance marketing, lead generation, and creating impactful campaigns that drive growth, this is an exciting opportunity to make a significant contribution at Job Duck.

Schedule:

Monday to Friday from 8:30 AM - 5:30 PM [EST][EDT] (United States of America)

Your Responsibilities Will Include but Are Not Limited To:

- Overseeing campaign landing pages and conversion paths, including messaging, structure, testing, optimization, and user experience




- Developing comprehensive campaign briefs that provide clear direction and expectations for execution teams
- Defining campaign channel strategies and determining how each channel will support campaign objectives
- Tracking and evaluating leads and marketing-generated leads from events and measuring performance against investment
- Owning marketing strategy for events and tradeshows, including planning, promotion, lead generation activities, and post-event follow-up
- Developing and testing new lead generation opportunities, referral programs, partnerships, and growth initiatives
- Conducting post-campaign analysis and documenting performance results, learnings, recommendations, and successful strategies
- Using campaign performance data and testing results to guide investment decisions and resource allocation
- Identifying underperforming campaigns, channels, audiences, offers, and funnel stages and implementing necessary optimizations
- Monitoring campaign performance throughout execution and evaluating results against established objectives
- Overseeing paid media strategy and coordinating with advertising specialists on audience targeting, creative assets, budgets, messaging, and performance expectations
- Developing campaign email strategies and coordinating the execution of promotional and follow-up communications
- Establishing lead generation, MGL, conversion, cost,



and performance targets before campaign launch
- Directing marketing specialists across paid media, email, social media, creative, video, website, and other marketing channels
- Translating company growth goals into actionable campaign strategies with defined audiences, messaging, offers, channels, budgets, timelines, and performance targets
- Owning and maintaining the master campaign calendar while ensuring campaigns are strategically prioritized and timed appropriately
- Developing and leading lead generation and growth campaigns across company brands based on established business objectives
- Continuously identifying opportunities to improve lead quality, lead volume, conversion rates, acquisition costs, and overall marketing contribution to company growth
- Providing regular reporting on campaign performance, including spend, leads, conversions, MGLs, and key insights
- Developing and overseeing A/B testing initiatives across advertisements, landing pages, emails, offers, messaging, and campaign assets
- Reviewing lead quality and marketing-generated lead performance in addition to overall lead volume
- Maintaining campaign tracking systems, UTM structures, attribution models, and reporting processes to ensure accurate performance measurement
- Monitoring campaign budgets and spending to ensure resources are allocated toward the most effective lead generation opportunities
- Directing campaign-specific creative, social media, website, and video requirements

What We’re Looking For:

- 2–3 years of experience in growth marketing, demand generation, performance marketing, campaign management, or a related field
- Proven track record of developing and managing

📌 Campaign and Growth Manager (Colombia)
🏢 Job Duck
📍 Colombia