Key Tasks for This Role

1. International Brand Building & Product Promotion: Engage with top international KOLs and academic institutions/societies to establish innovative product projects and professional education partnerships; lead the overseas introduction and launch promotion of the company's new products/technologies; customize differentiated promotion strategies based on regional market maturity levels; implement integrated online-offline brand promotion activities

2. Overseas Customer Professional Empowerment: Provide product/surgical technique professional training and academic activity support for overseas local orthopedic/sports medicine physicians; conduct product professional training for overseas sales teams; deliver systematic promotion capability training for major distributors; independently complete department meeting presentations, surgical case observations, and other professional deliveries

3. Overseas Promotion Effectiveness Evaluation & Strategy Iteration: Establish an effectiveness evaluation system for overseas promotion activities, training, and brand operations; quantify value through metrics such as activity implementation rate, customer satisfaction, and product promotion conversion rate; iterate promotion strategies and optimize activity formats and training content quarterly based on market feedback and promotion data

4. Integral Promotion Resource Integration & Coordination: Build a global promotion resource coordination system of "HQ Marketing Department + Overseas Sales Teams + Product Department + International KOLs/Academic Institutions"; integrate HQ brand, product,



and training resources with overseas regional market channel and customer resources; implement a "Global Resources + Local Delivery" promotion model

5. Digital Promotion Operations & Process Standardization: Responsible for digital operations of overseas social media platforms (Facebook, LinkedIn, Instagram, etc.) and marketing material libraries; ensure efficient content updates and distribution; develop standardized processes and templates for overseas promotion activities, training, and customer engagement; enhance cross-regional promotion execution efficiency and compliance

Experience Dimensions

(I) Industry Experience

- Industry tenure: 5+ years of overseas (outside Greater China) market promotion experience in the medical device industry; familiar with sports medicine/minimally invasive orthopedics products, surgical techniques, and overseas promotion scenarios
- Hands-on experience in international brand building and overseas new product launch promotion; successful track record of engaging with international KOLs/academic institutions and conducting overseas academic activities
- Experience in professional empowerment and training delivery for overseas orthopedic/sports medicine physicians and distributors

(II) Key Experiences

- Hands-on experience in overseas social media operations and multilingual marketing material development and distribution; able to balance overseas cultural differences to achieve localized content operations
- Overseas regional/international market promotion projects (e.g., overseas new product launch events, international academic conference exhibitions, regional brand promotion activities), covering full-process planning, execution, and review

Competency

1. Drive Execution*(Key)

- Make Decisions

3. Customer Centrality

- Build Win-Win Relationships
- Influence Others

6. Results Orientation*(Key)

📌 Marketing Manager_Middle East (Colombia)
🏢 REJOIN Medical Device Co.
📍 Colombia